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Sales Resources

On-Demand Courses

Included in your Sales Vault Membership

Selling to Hospitals: Big Fish Sales in a High-Rules Environment

Hospitals buy a ton of print, signage, and promo—yet they can be notoriously hard to break into because decisions run through committees, compliance, vendor approval, and long budget cycles. This course teaches you how to research healthcare trends, identify revenue-driving opportunities, find the right stakeholders, and frame your offering in the language hospitals care about: safety, outcomes, efficiency, and patient experience.

Included in your Sales Vault Membership

Selling to Banks: Cracking the Code of Financial Institution Sales

Banks and credit unions buy plenty of print, signage, and promo—but profitable work comes from understanding how they make money, what’s changing in the industry, and what priorities your target institution is pushing right now. This course shows you how to build value-driven pitches, research like a pro, and walk into the conversation sounding like a partner—not another vendor begging to be put on the bid list.

Included in your Sales Vault membership

Selling to Colleges: Win the Big Fish Without Becoming Bait

Colleges and universities are a massive, price-sensitive market with scattered buying circles—which means real opportunity… and real complexity. In this 6-lesson course, Bill breaks down what colleges buy, why they buy it, and who’s doing the buying, then shows you how to sell beyond “submit a bid” by tying print, signage, and promo to what schools are trying to accomplish right now.

Included in your Sales Vault Membership

Sustainable Productivity

Busy isn’t the same as productive. This course gives experienced reps a simple, repeatable system to plan their week, protect their best sales activities, and end every day with tomorrow ready to go. Learn how to stack appointments, manage opportunities, and sell more in less time—without burning out.

Included in Your Sales Vault Membership

Landing the Big Fish

Big accounts don’t get “won.” They get pursued, mapped, and earned—over time, with patience, creativity, and a strategy that goes way beyond “just checking in.” This course gives you the mindset, structure, and contact tactics to break into large organizations, stay relevant during long sales cycles, and build a repeatable Big Fish pipeline.

Included in Your Sales Vault Membership

Taming the Nuisance Customer

Learn how to identify, manage, and—when necessary—fire time-sucking, profit-draining clients. Learn practical strategies for dealing with bullies, slow payers, price-checkers, and chronic complainers so you can protect your time, your team, and your best customers.

Included in Sales Vault Membership

Getting to YOUR Next Level

Explore this practical, no-drama framework to figure out where you are, where you want to go, and exactly what has to change in your mindset, skills, and activity to get there. This isn’t motivational fluff. It’s a working blueprint you’ll use to evaluate, review, plan, and execute your way to real growth.

Included in Your Sales Vault Membership

A Sustainable Productivity Plan for New Sales Reps

Build consistency and focus with a repeatable productivity system for sales reps. Learn how to plan smarter, execute better, and stay on track — every day, every week.

Included in Your Sales Vault Membership

Objection Mastery: Turning Resistance into Revenue

Master the art of handling objections. Learn to recognize, reframe, and respond to resistance with strategies that convert hesitation into opportunity.

Included with Sales Vault Membership

Effective Sales Presentations

Turn your next meeting into a masterclass in preparation, presentation, and persuasion. In this course, Bill Farquharson walks you through every step of an effective sales presentation — from preparation to delivery to securing the next meeting. You’ll learn how to research your client, structure your message, and communicate with clarity and confidence.

Included in Your Sales Vault Membership

Making Contact with Decision Makers

This course is about mastering one of the hardest parts of selling: gaining access to the person with the power to say “yes.” You’ll learn why diligence beats talent, how to craft powerful conversations, and how to reset your mindset so you stop feeling like a pest and start acting like a trusted advisor.

Included with Sales Vault Membership

Marketing is the New Sales

Marketing is the New Sales helps you stand out in a crowded market, generate steady leads, and strengthen client relationships. By the end, you’ll have practical strategies to drive growth and keep your pipeline full—without relying on old-school sales tactics.

Included in Sales Vault Membership

Lead Generation for Legacy Sales Reps: Sharpening Your Edge

Sharpen your edge and win better business. This advanced course helps seasoned sales reps refine their Ideal Customer Criteria, apply smarter prospecting strategies, and leverage AI to save time and uncover high-value opportunities. Stop chasing volume and start focusing on the clients who deliver the most profit and loyalty.

Included in Sales Vault Membership

Lead Generation for New Sales Reps: Build Your Funnel, Build Your Future

Build your funnel, build your future. This course gives new sales reps the confidence and tools to find their first great customers. Learn how to combine traditional prospecting methods with modern AI strategies so you can keep your pipeline full and your sales career growing strong.

Included with Sales Vault Membership

Pre-Call Research

Learn how to uncover what matters most to your prospects before you ever pick up the phone. This course teaches you to research smarter, find the right decision-makers, and transform generic sales calls into meaningful, solution-focused conversations.

Included with Sales Vault Membership

The Prospecting Playbook

Turn cold calls into opportunities with a proven prospecting system. This course shows you how to build a pipeline, stay organized, and consistently generate new business.

Included with Sales Vault Membership

Diligence

Build consistency, stay motivated, and outwork your competition with Bill Farquharson’s 6-part video course on the sales skill that beats talent every time. Perfect for print, promo, packaging, labels, and signage professionals who want lasting success.

Included with Sales Vault Membership

New to Sales in the Graphic Arts?

Build confidence, avoid costly mistakes, and hit the ground running with Bill Farquharson’s 8-part video course for sales newcomers in print, promo, packaging, labels, and signage.

Included with Sales Vault Membership

Time Management for Salespeople in the Graphic Arts: Do More, Stress Less, Sell Smarter

Master your day, reduce stress, and sell smarter: This course teaches salespeople in the graphic arts how to prioritize, plan, and build time habits that actually stick.

This category can only be viewed by members. To view this category, sign up by purchasing Weekly Coaching, Sales Vault Insider Monthly Membership or Monthly Sales Vault Membership PARTNERS.
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Recap & Replay | The Questions to Ask

In this Sales Vault workshop, Bill Farquharson and the Vault community break down the questions salespeople should ask before, during, and after the quote process. From uncovering budget and decision-making authority to managing follow-up and learning why customers buy, this replay gives print, sign, promo, and graphic arts sales reps a practical list of questions that can prevent confusion, reduce ghosting, and improve close rates.

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Recap & Replay | Managing Growth Without Losing Momentum

When business picks up, prospecting is often the first thing to disappear — and that is exactly how sales momentum gets lost. In this Sales Vault workshop, Bill Farquharson leads a practical discussion on protecting selling time, managing customer demands, delegating more effectively, and keeping new opportunities moving even when your schedule is packed.

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Recap & Replay | Standing Out in a Crowded Market

In this Sales Vault workshop, Bill Farquharson leads a practical discussion on how salespeople and companies can stand out in a crowded market by defining what makes them different, showing real value, building trust, and avoiding the trap of competing on price alone.

This content is available exclusively to Vault Insiders. Become an Insider Now! Already an Insider? Please login for immediate access.

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Recap & Replay | Sales Productivity: Where Your Time Really Goes

Are you truly being productive, or just staying busy? In this Sales Vault workshop, Bill Farquharson breaks down where sales time really goes and how distractions, admin work, interruptions, and poor habits quietly steal time away from prospecting and revenue-generating activity. You’ll come away with practical ways to audit your week, protect your focus, and spend more time on the work that actually grows sales.

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Recap & Replay: What Buyers Actually Care About

Buyers do not want another pushy salesperson with a generic pitch. In this Sales Vault workshop, Bill Farquharson breaks down what buyers actually care about: relevance, trust, follow-up, honesty, and a salesperson who listens before jumping to a solution.

This content is available exclusively to Vault Insiders. Become an Insider Now! Already an Insider? Please login for immediate access.

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Recap & Replay: Turning Small Orders Into Big Accounts

Small first orders can become major long-term accounts when handled the right way. In this Sales Vault workshop, Bill Farquharson shares how to turn early wins into stronger client relationships through follow-up, personal connection, common courtesy, and a process for spotting bigger opportunity.

This content is available exclusively to Vault Insiders. Become an Insider Now! Already an Insider? Please login for immediate access.

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Recap & Replay: Getting the First Meeting

Getting the First Meeting shows sales reps how to turn cold outreach into real conversations by improving meeting requests, handling brush-offs, and following up with more relevance and persistence. Bill Farquharson shares practical ways to earn attention, offer value instead of just asking for time, and increase the odds of getting that first appointment.

This content is available exclusively to Vault Insiders. Become an Insider Now! Already an Insider? Please login for immediate access.

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Recap & Replay: Diligence and Motivation

Sales momentum does not come from motivation alone. In this workshop, Bill Farquharson breaks down how diligence, structure, accountability, and realistic activity goals help sales reps stay focused, disciplined, and productive — especially when results feel slow or inconsistent. If you have ever fallen off track, overthought your outreach, or let a rough week derail your rhythm, this session offers practical ways to reset and keep moving forward.

This content is available exclusively to Vault Insiders. Become an Insider Now! Already an Insider? Please login for immediate access.

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Recap & Replay: An Effective Prospecting Process

Consistency beats intensity in prospecting. In this Sales Vault workshop, Bill Farquharson shows how to build a repeatable prospecting process that fits your style, keeps you moving, and helps you stay pleasantly persistent without overcomplicating your outreach.

This content is available exclusively to Vault Insiders. Become an Insider Now! Already an Insider? Please login for immediate access.

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Short Attention Span Sales Tips

Abstract 3D design with a red August banner and curved white shapes.

Your August Sales Plan

August is a wonky sales month. Sales opportunities seem to start and stop, due in part to the popularity of vacations. What else is August good for? That is what Bill Farquharson will be talking about in this month’s sales tips.

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A group of people at a networking event.

Prospecting for Promo

In this week’s Short Attention Span Sales Tip, Bill Farquharson gives a quick and easy way to start selling promotional products and branded apparel by avoiding this subject at Networking events.

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Green arrow bursting through a gray brick wall with the text 'JUST DO IT!' in white letters.

Just Do It…Any of It

Do you take an “All or nothing” approach to prospecting? Learn the value of what’s in between those two extremes in Bill Farquharson’s Short Attention Span Sales Tip.

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Chalk-drawn doorway from 'comfort zone' on the left to 'challenge' on the right, with a hand pushing through the barrier

How to Sell Without Knowledge

Don’t know anything about print? New to sales? After this week’s Short Attention Span Sales Tip, you will not see these as barriers to sales success…if you listen to Bill Farquharson’s advice.

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Dashboard view of a highway with heavy traffic, seen through the windshield; several cars ahead and trees on both sides, with three small toy dolls perched on the dashboard in the foreground.

Proper Sales Expectations

Does a rush hour traffic jam take you by surprise? How about crazy-high service fees while buying concert tickets? If you have proper expectations for those life-certainties, what Bill Farquharson has to say in this week’s Short Attention Span Sales Tip will come as no surprise either.

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Short Attention Span Sales Blog

Colorful abstract human figures in a crowded display, each statue painted in bright hues like red, blue, yellow, and green.

Finding Promo Prospects Everywhere

Bill Farquharson can bring you 1000 tips to teach you how to sell promotional products and branded apparel. But there are two things you need to learn yourself. Fortunately, opportunities are everywhere. Read more in this week’s blog.

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Your Sales System Is Incomplete

If you asked anyone in any given profession, “What’s your plan to succeed?” and the answer came back, “I’m just going to wing it,” what chance would you give him/her to be in that job 6 months from now?

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The Hidden Cost of Being Sales-Reactive 

When is it a bad idea to fill your day with quote requests and problem-solving and incoming phone calls? It feels like the right thing to do. After all, you are busy. But not all sales actions are the best use of your time, as Bill Farquharson points out in this week’s blog.

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Downloadable Tools & Templates

This category can only be viewed by members. To view this category, sign up by purchasing Weekly Coaching, Sales Vault Insider Monthly Membership or Monthly Sales Vault Membership PARTNERS.
Growth Strategy Worksheet Download

This downloadable worksheet from Bill Farquharson guides Sales Vault members through 40 essential questions to evaluate their current sales performance, uncover new opportunities, and develop a strategic plan for growth. Whether you’re a sales rep or a selling owner in print, signage, or promotional products, this tool will help clarify your vision, sharpen your competitive edge, and move your business forward.

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The Right Way to Nag

It is frustrating to continually make attempts to connect with a prospect and get nothing back. Yet, we can all understand that it isn’t easy getting bombarded with unsolicited emails. Let this email be an example of how to follow up on an initial attempt and learn to nag the right way.

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Sales Call Checklist: Download

You finally got that appointment after endless attempts. Congratulations!

But, now what?

This could be your one and only opportunity with this prospect. That means you need to make the most of your face time.

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Learn by Sales Challenge

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“How do I stay in touch with a prospect but not overdo it?”

How do you stay top of mind with a prospect without crossing the line into being a nuisance? After multiple outreach attempts with no response, it can be tough to know when to keep pushing and when to step back. The key is delivering valuable, relevant messages that show you’re persistent, not annoying. But how much follow-up is too much? And how do you strike the perfect balance?

To access this post, you must be a member of the Sales Vault. Login now or Become a Member. You may be entitled to a discount through your franchise or regional affiliate. Visit the Partners page to see if you are eligible.

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“I want new business”

File this one under, “No kidding. Who doesn’t?” Okay, so you want to open some new accounts but you don’t know where to start. You likely fall into one of two categories: “New Reps” or “Legacy Reps”. The Sales Vault has options for both.

To access this post, you must be a member of the Sales Vault. Login now or Become a Member. You may be entitled to a discount through your franchise or regional affiliate. Visit the Partners page to see if you are eligible.

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“I want to improve my time management”

There is a big difference between busy and productive. Most likely, if you have clicked on this category, you find yourself busy all the time. Equally likely is the fact that the only way you believe you can grow is by working even harder. So, let’s talk ideas for improving your productivity, starting with some lessons on time management.

To access this post, you must be a member of the Sales Vault. Login now or Become a Member. You may be entitled to a discount through your franchise or regional affiliate. Visit the Partners page to see if you are eligible.

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No one is returning my calls!

Yep, this is definitely an issue. Over the years, various forms of, “No one is returning my calls” has become a top sales challenge. So, first, understand this: You are not alone. Feel better? Probably not. So, let’s dive deeper…

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My sales suck. What should I do?

A bad week of sales becomes a bad month. Not only is no one on your new business list responding to your connection attempts, but no reorders are coming in either. Before the pattern repeats and becomes a full-on epidemic of terrible numbers, misery, and depression, let’s talk about actions you can take to reverse the trend and get back to solid sales growth.

To access this post, you must be a member of the Sales Vault. Login now or Become a Member. You may be entitled to a discount through your franchise or regional affiliate. Visit the Partners page to see if you are eligible.

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Selling to Different Personalities

Overall, understanding different personality types as a salesperson allows you to adapt your communication style, build rapport, identify buying triggers, address objections, and strengthen customer relationships. These skills can significantly enhance your effectiveness in sales and contribute to your overall success in the field.

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I’m New to Sales

Looking back to the start of my sales career, I was fortunate to work for a company that invested in training. The fundamentals of sales haven’t changed in the 40+ years since I started. If you’re new to sales, this is where to start.

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Selling Digital Printing

Select from this collection of white papers available for download. Each written by Bill Farquharson and Kelly Mallozzi, focused on the nuances of selling digital printing vs. traditional print with actionable strategies.

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I feel like I need to follow the job all the way through production…

Are you battling “CSR Disease?” Definition: CSR Disease is the name given to sales people who spend an inordinate amount of time mothering their jobs through the plant. They either can’t or won’t pass the baton to production. Is this you?

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Sales Apps You Should Know About

Search “Sales Apps” on Google and the number of responses will rival that of the Gross National Product. There are thousands of apps and many do similar things. Here are just a few that are worth your time, listed by their intended benefit.

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Digital Printing Sales Action Plan

In the following pages we will prepare you with the tools you need to successfully implement your digital print sales action plan. Consider this your do-it-yourself digital printing sales kit.

To access this post, please login or become a member of the Sales Vault: Vault Insider Membership – Monthly $45/mo., Vault Insider Membership – Annual $450/yr. If you are a member of a regional print affiliate, you may be eligible for a discounted rate. Visit our Partners page for a full list of Partners.

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Selling to Verticals

Learn how to look beyond the printed piece, specs and quantities and shine the spotlight on the industry itself. There you will find some fascinating tidbits of information that will help you achieve the goal of solving problems and earning orders, while creating a repeatable industry sales strategy.

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Identifying Digital Print Opportunities

Learn how to rapidly recognize the existence of a digital/inkjet print opportunity from circumstances that might include: A problem a client is trying to solve, A delivery requirement, or even… a need to convey multiple messages to multiple markets. Be able to quickly survey the landscape and identify the best places for digital/inkjet print opportunities.

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Digital Printing: Success Through Disruption

Selling inkjet is WAY out of the traditional sales rep’s comfort zone. The inkjet print sale can be highly technical. And when you add the prospect of variable data printing, it becomes exponentially more complicated. But, there are pathways to success!

To access this post, you must be a member of the Sales Vault. Login now or Become a Member. You may be entitled to a discount through your franchise or regional affiliate. Visit the Partners page to see if you are eligible.

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Back to the Future: The New Old Sales Skills Required to Sell Digital Print

The smart, flexible sales rep understands that the more things change, the more they stay the same. Drawing on lessons from the past, a new approach to sales is necessary – one that includes many of the same selling skills and techniques from a different era.

To access this post, you must be a member of the Sales Vault. Login now or Become a Member. You may be entitled to a discount through your franchise or regional affiliate. Visit the Partners page to see if you are eligible.

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The Sales Calendar

Download Whitepaper The selling year ebbs and flows. Think of it as 12 hard months and that’s what it will be. Break it up as Bill down in this download and you can make smaller plans which yield bigger results.

To access this post, you must be a member of the Sales Vault. Login now or Become a Member. You may be entitled to a discount through your franchise or regional affiliate. Visit the Partners page to see if you are eligible.

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Surfing for Steady Sales Success

Society in general is set up to believe that the end goal of work is retirement. Put in your 30 to 40 years and you, too, can be on a beach somewhere clad in unattractive shorts, a torn T-shirt, and a metal detector. Pre-COVID, we salespeople, too, had a similar track to follow: Build up […]

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Optimism & Opportunities for Selling More Print This Year

In a thoroughly forgettable movie, called “The Gumball Rally,” a cross-country car race is held amongst an international cast of characters. It’s a strange place to look for inspiration, but Franco, the Italian driver played by Raul Julia, delivers a line we can use to think about all that happened in 2020, put it in […]

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Sales Challenges: How to Get an Appointment

It was never easy to get an appointment with a decision-maker and any veteran sales rep who says otherwise has blocked out the memories of phones ringing in perpetuity (pre-voice mail, mind you) and no electronic options (email, cell phones, texting). Fresh on everyone’s mind are the sales challenges of 2020. Between the difficulty in […]

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COVID Client Hide-and-Seek

At some point this past spring, the game began. The Centers for Disease Control counted to 10 and everyone scattered. Kids came home from school and went to their room. Visitors went back where they belong. City-dwellers became country folk. And customers left their offices. It didn’t matter if you had your eyes closed or […]

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Life Lessons Learned at 60

On Oct. 20, 2020, at 10:10 p.m. EST, I [turned] 60 years old. The cursor is blinking at me, awaiting my next words, but I am taking in the number “60.” Oddly, it’s one thing to say it and another thing to read it. Moving on … In 10 years of writing columns for Printing Impressions, […]

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A Pirate Looks at 60

This column first appeared in Printing Impressions October 2020 © Bill Farquharson On October 20, 2020 at 10:10 PM Eastern time, I will turn 60 years old. The cursor is blinking at me, awaiting my next words but I am taking in the number “60.” Oddly, it’s one thing to say it and another thing […]

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The 90% Rule

This column first appeared in Printing Impressions September 2020 © Bill Farquharson Ah, human nature. There are things in life that are just predictable: The odds of a dropped piece of buttered toast landing face down. The chances of the driver you just screamed at for cutting you off being your next appointment. And the […]

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That Time a Vacation Column Was Submitted

This column first appeared in Printing Impressions August 2020 © Bill Farquharson va-ca-shun (n): To not work. No, really. Submit a column, back away from the computer, and get lost. Go on… It was clear to everyone but him that he needed a vacation. COVID-19 quarantining had made him a little, well, more crazy than […]

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Sell Away Your Problems

This column first appeared in Printing Impressions July 2020 © Bill Farquharson It’s as if you were in a coma, isn’t it? There you were cruising along and the next thing you know your book of business is a pamphlet. You can rub your eyes and pinch yourself all you want. Nothing is going to […]

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The New Sales Challenges

This column first appeared in Printing Impressions June 2020 © Bill Farquharson “The New Sales Challenges: What was once optional is now mandatory” Those were the words written on the whiteboard when the sales reps filed in to the conference room for the monthly meeting. As is company policy, no cell phones were allowed, leaving […]

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