Sales Challenge Blog
This Week's Blog
They come in weekly; even daily during certain times of year:
“Is there any way we could convince you to donate the printing/signage/promo? We are a non-profit.”
The natural, snarky response, of course is, “Well, we’re not.” But I advise against that.
Instead, try this:
“Every year, we budget a certain amount of money to provide work to non-profits like yours. If you would like an application for next year, I’d be happy to send you one.”
Then, create and send out a document which allows you to learn more about their organization. This gets you out of an awkward conversation and puts the onus on them for follow up.
Make sure you ask some questions before taking that thinly-veiled “Go away” step. There are situations where hell, yes you want to donate the work. If you find this is a non-profit supported by a bank or other large, attractive businesses in the area, helping them out can give you access to that company.
Otherwise, politely suggest they apply for next year. Some will, most won’t.
Unfortunately, we cannot accommodate everyone with the requests. Fact is, there are many deserving non-profits and we need to find those who align with our philanthropic goals. Using this approach gives you time to ponder that issue.
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