Good morning!
On your calendar today is a plan to prospect for one hour. But just before you get to that task, an email needs to be written. It’s an important message, so you take great care with the wording.
Soon, half of your planned prospecting time is shot. You were hoping for a full hour. 30 minutes just doesn’t seem worth it, so you bail and move on to something else.
This “all or nothing” thinking was studied in the exercise world and cited in a recent NY Times article. Researchers learned how rigidity in planning means any deviation from the way the workout was envisioned shuts the entire attempt down.
All or nothing.
In between all and nothing is an important space: Something. Sure, it’s less than the “all” you had in mind but it is better than the “nothing” option.
Planned to go for a 5K but now don’t have the time? Go on a 10 minute walk.
Set aside an hour for prospecting but your boss ate up most of it? Make two or three calls.
Be it exercise or prospecting, doing something is better than doing nothing. So just do it…ANY of it!
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Want more? Go to SalesVault.pro or call Bill at 781-934-7036.
