The Sales Vault
Welcome SpeedPro Insiders!
Your access to exclusive SpeedPro workshops & replays
Visit any time to access most recent content available to you as a Speedpro Sales Vault Member as well as the latest content and workshops for the broader Sales Vault Community.
Upcoming SpeedPro Exclusive Workshops
SpeedPro Exclusive Workshop: That Nuisance Customer
SPEEDPRO STUDIO EXCLUSIVE: Join fellow SpeedPro Sales Vault Members at this interactive workshop! Slow payers. Know-it-all's. Nit pickers. Perennial price shoppers...The nuisance customer earns his/her label every day. Some feel they've become the norm and not the exception. Let's talk about how to identify, head off, and deal with these clients and turn them from lions to lambs.
Find out more »- In case you missed it!
SpeedPro Workshop Replays
SpeedPro Replay: Make Every Season Your Most Profitable
Learn how SpeedPro owners are turning fiscal calendars, festivals, sports seasons, and more into predictable sales with smart seasonal selling strategies.
SpeedPro Replay: What Sets You Apart?
In this exclusive SpeedPro Owners workshop, Sales Vault founder Bill Farquharson leads a dynamic roundtable on how studios are setting themselves apart—from communication speed to process transparency and targeted customer engagement. Watch the replay for real-world tactics and smart strategies to boost your studio’s competitive edge.
SpeedPro Replay: The Future of Content Generation
Unlock the Power of AI for Your SpeedPro Studio Marketing
In this Sales Vault exclusive, Emma Farquharson walks SpeedPro owners through real-world uses of ChatGPT for marketing, image creation, campaign planning, and more. Learn how to streamline your workflow, elevate your LinkedIn presence, and stay ahead of the competition using AI tools you already have access to.
SpeedPro Replay: “Making Initial Contact & Maintaining Relationships
Learn how fellow top SpeedPro owners and sales reps tackle today’s toughest relationship-building hurdles. Get real-world tips on networking, overcoming pricing objections, and creating a brand story that resonates. Watch the replay now!
Upcoming SpeedPro Exclusives
The Sales Vault
Community Events & Content
Upcoming Live Workshops for All Sales Vault Members
Selling the Value, Not the Product
Competing on price is a race to the bottom. This workshop teaches you how to position your value, not just your products, to close more sales and justify premium pricing.
Find out more »Your Website, Email Signature, and LinkedIn Profile Walk into a Bar…
Your website, LinkedIn, and email signature speak volumes before you do. Learn how to optimize your digital presence to make stronger first impressions and win more business.
Find out more »The First Sales Appointment: Running the Call That Runs the Deal
Learn how to lead high-impact first sales meetings that build trust, uncover buyer pain points, and set clear next steps. Perfect your discovery process and increase close rates fast.
Find out more »
- June Spotlight on Sales Growth and AI Strategies
June 2025: Why Aren’t You Selling More?
This June, The Sales Vault focuses on the big question: “Why aren’t you selling more?” This month we touch all the bases during the June 10 workshop, “Why Aren’t You Selling More?” and we’ll learn what AI can do to be of additional help at the June 17 AI webinar. Join us as we break down the barriers to sales success and explore solutions together.
- Look Back at May 2025
May 2025: Mastering the Art of Selling Signage
This month inside The Sales Vault, we turn our focus to signage — but not just selling signs… selling success. You’ll learn how to position signage as a must-have marketing investment, not just another expense. We’ll break down high-value sales techniques, how to turn small jobs into bigger opportunities, and ways to become the trusted signage expert your clients can’t live without. Expect live workshops, downloadable checklists, bonus blogs, and real-world examples designed to sharpen your skills, build your confidence, and grow your sales. Whether you’re new to signage or a seasoned pro looking for a fresh edge, May is all about helping you stand out — just like the signs you’ll be selling.
- Look BACK at April 2025
April 2025: Systematic Selling
April 2025 in The Sales Vault is focused on Systematic Selling. This is your go-to resource hub for everything April—featuring 10 expert sales process tips, a worksheet to prep for Bill’s mid-month workshop, a special AI webinar to streamline your efforts, and weekly Marketing Workshops to keep your momentum going.
- Look Back at March 2025
March 2025: Win New Business!
March is all about mastering the art of new business development! Throughout the month, we’ll be sharing actionable tips, insightful workshops, and fresh strategies designed to help you find, connect with, and win new customers and/or gain additional business from your existing accounts. Whether you’re looking to refine your prospecting process, leverage AI for outreach, or strengthen your sales approach, you’ll get practical ideas to drive real growth. Stay tuned for a month packed with valuable content to help you build your pipeline and close more deals!
- Look back at February 2025
February 2025: Find Your BEST Next Customer
February in The Sales Vault delivered insights on lead generation, showcased AI tools like ChatGPT and Perplexity AI, and featured a live workshop with Bill. Explore the month’s replays and resources, then gear up for March’s focus on growing your new business.
- Jan 2025 Recap
January Time Management Series: Wrapping Up and Looking Ahead
Congratulations on completing the Jan 2025 Time Management series! In this final week, explore Bill Farquharson’s curated resources from The Sales Vault—ranging from quick, 1-minute reads to advanced workshop replays. Reinforce your new habits and stay accountable. This is your chance to integrate everything you’ve learned and continue refining your productivity skills, ensuring you achieve your most important goals.
- The Latest
Sales Tip & Blog Article
The Short Attention Span Sales Tip
Every Monday — 3 min Video
Trust, Sales, and Time
Bill Farquharson’s granddaughter appears to have the stranger-danger gene. Unfortunately, she demonstrates it any time he is around. His best tactic for winning her trust is akin to yours when it comes to a new account, and that is this week’s Short Attention Span Sales Tip.
The Sales Challenge Blog
Every Tuesday — 1 min Read
Solution Now, Anger Later
An order has gone wrong and the client is furious. They say it’s your fault but you know it’s not. Before you solve that mystery, there is something even more important to get to and Bill Farquharson writes about it in his blog this week.
- Most Recent Insider Replays
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Insider Replays: Get the Recap & Watch the Video
Recap and Replay: “Sales Growth Strategies & AI Insights”
In this June 2025 AI workshop replay, The Sales Vault dives into solving the most common sales challenges with artificial intelligence. Watch now to unlock tools and strategies that help you sell more with less effort.
Recap & Replay: Sales and Marketing for Customer Retention (Not Just Acquisition)
Retaining customers is more profitable than finding new ones. In this Sales Vault session, we explore how to use print, promo, and personalized outreach to keep current clients loyal—and buying.
Recap & Replay: From Cold to Warm, How to Open More Doors
Cold calls don’t work like they used to—this session breaks down what does. Hear how Vault members are using LinkedIn, ChatGPT, handwritten notes, and custom GPTs to prospect smarter, connect faster, and win better business.
- Recent Downloadable Content
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Weekly & Ongoing Tasks for Sales Growth
Want to grow your print, promo, or signage business? This downloadable guide from Bill Farquharson lays out the must-do weekly tasks and strategic questions that drive real sales growth. Perfect for solo reps or sales teams.
Already an Insider? Please login for immediate access.
Growth Strategy Worksheet Download
This downloadable worksheet from Bill Farquharson guides Sales Vault members through 40 essential questions to evaluate their current sales performance, uncover new opportunities, and develop a strategic plan for growth. Whether you’re a sales rep or a selling owner in print, signage, or promotional products, this tool will help clarify your vision, sharpen your competitive edge, and move your business forward.
Already an Insider? Please login for immediate access.
Own the Stage: Bill Farquharson’s Pro Tips for Knockout Live Presentations
Want to captivate your audience from the first moment you step on stage? These tried-and-true tips from Bill Farquharson will help you own the spotlight—without breaking a sweat.
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- Most Recent Learn by Sales Challenge
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Learn by Sales Challenge
“How do I stay in touch with a prospect but not overdo it?”
How do you stay top of mind with a prospect without crossing the line into being a nuisance? After multiple outreach attempts with no response, it can be tough to know when to keep pushing and when to step back. The key is delivering valuable, relevant messages that show you’re persistent, not annoying. But how much follow-up is too much? And how do you strike the perfect balance?
“I want new business”
File this one under, “No kidding. Who doesn’t?” Okay, so you want to open some new accounts but you don’t know where to start. You likely fall into one of two categories: “New Reps” or “Legacy Reps”. The Sales Vault has options for both.
“I want to improve my time management”
There is a big difference between busy and productive. Most likely, if you have clicked on this category, you find yourself busy all the time. Equally likely is the fact that the only way you believe you can grow is by working even harder. So, let’s talk ideas for improving your productivity, starting with some lessons on time management.
- Searchable Archives
- Visit Resources Page
Search by topic for past tips, blogs, articles, whitepapers, downloads, replays and more.
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Should You ‘Drink on the Job’?
I was 21 years old and just out of college. Two weeks after graduation, just before my flight out to Chicago for one week of
The Importance of Pushing the August Print Sales Reset Button
I love my job. I bound out of bed every morning and often times find that I’ve been at my desk for several hours tinkering
The Lazy Print Sales Rep’s Phone Script
My youngest daughter, Madeline, recently took a job working for Hibooks, a start-up competitor to Audible that’s using the Netflix model to build a following.
Meet Bill Farquharson
Your Sales Coach, Industry Expert, and Growth Partner
With decades of hands-on selling experience and a passion for helping others succeed, Bill has guided countless professionals to remarkable growth. Discover how his proven strategies and no-nonsense approach can transform your sales career.
What You'll Find Inside The Sales Vault
Live Zoom Workshops
AI Integration & Guidance
Expert & Peer Support
