There’s no better phone call to get then when someone says, “You clearly understand my issues. I want to buy from you.”
Impossible, you say?
Whether it’s selling promotional products or selling print, signage, packaging, or labels, you need to tell the world who you are working with and show the world what you are doing for them.
Create case studies.
Tell stories.
Include testimonials and kind words from clients.
Create LinkedIn content in the form of videos that showcase past solution sales. Does this expose you to your competition? Won’t they know now about your clients? Yes. And if your relationship with them was that weak that you can lose it over a LinkedIn post, you are going to lose it anyway.
Marketing is the new sales. Part of your selling process needs to be a commitment to storytelling.
It gets your phone ringing.
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Marketing is the new sales. The Sales Vault is the new way to grow. Join the Sales Vault or call Bill Farquharson at 781-934-7036
