The Sales Vault

The Sales Challenge Blog

New blog articles by Bill Farquharson released every Tuesday.  Search by topic below or read this week’s blog now

Solution Now, Anger Later

An order has gone wrong and the client is furious. They say it’s your fault but you know it’s not. Before you solve that mystery, there is something even more important to get to and Bill Farquharson writes about it in his blog this week.

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Making a Good Post Great

When you bake a cake and want to make sure it is fully cooked, you are taught to stick a knife or toothpick in it. A clean instrument means done. When you are creating content to post, Bill Farquharson has a tip for you to know when it is not just good, but great.

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How to Get Your Point Across in Written Form

Are your customers excited to hear from you? When an email pops up in their inbox, do they rush to open it or roll their eyes? You’ll do a better job at getting your point across in writing after reading Bill Farquharson’s blog (which you are hopefully excited to read).

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Never Close a Sale

If you have a lot of quotes out there, you need to do two things. The first is to close, close, close. The second is to learn how to sell so you DON’T need to close, close, close. Find out more in Bill Farquharson’s blog.

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I Know I Know You, But…

You are at a mall when you see a familiar face. They look at you and smile, then walk towards you to say hello. In the interim, you panic and go through your Rolodex of names but nothing comes to you. There is an awkwardness that can be cured two ways: miraculous recall or…reading Bill Farquharson’s blog.

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Things You Can’t Teach a New Rep

The thing about starting up as a new sales person is you can take hours and hours of training classes to learn the do’s and don’t and how’s, but there a few points which are completely untrainable, and that’s what Bill Farquharson has on his mind in this week’s blog.

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See If You Can Spot the Problem

A print shop owner has a problem: He can’t get a new sales hire to stick around. In this week’s blog, Bill Farquharson shares the transcript of his conversation and asks, “Can you spot the problem?” Help Bill’s customer by sharing your thoughts on why there is a revolving door of new sales hires.

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That Little Extra

Differentiation comes in many forms. A printer is a printer is a printer. All transactions are the same. But every once in a while you come across a small difference-maker. Bill Farquharson saw one while his wife was hanging a picture and it turned into ideas that can help you stand out. Read Bill’s blog.

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AI-Powered Prospecting

Referrals are every sales rep’s best form of new business development. How can AI help? Listen in on a conversation between Bill and Emma Farquharson in this week’s blog.

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AI’s Shortcut to Smarter Answers

A Google search gives you results, but can also lead you down time-wasting chains of information. Save time with AI and Emma Farquharson’s conversation with Bill on how AI can help get you better information, faster.

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Get Perplexed by AI

As if AI isn’t confusing enough, they had to go and name one important AI tool “Perplexity”. Are they mocking us? In this week’s blog, Bill and Emma banter about Perplexity and provide insight into how it can help you.

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AI-Infused Wicked Smaht Research

Congratulations on getting that appointment with a top prospect. Now comes the arduous task of preparing for the sales call. But thanks to AI, what used to take hours can now take minutes….if you listen to the advice in Bill and Emma Farquharson’s blog this week.

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The Hole-in-One of Sales

There is nothing like a hole-in-one. Whether you witness it or accomplished it yourself, the feeling is one of exuberance matched only by the unique and rare sales accomplishment Bill Farquharson talks about in his blog this week.

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Using DeepSeek to Land an Appointment

Have you heard of DeepSeek? This Chinese company shocked the world a few weeks ago and $1 Trillion in market value disappeared the next day. There is a lesson in this story you need to apply in order to gain a face-to-face with that stubborn prospect. Read all about it in this week’s Sales Challenge Blog.

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Today’s Nobody, Tomorrow’s Decision-Maker

Today’s decision-maker was yesterday’s coffee-fetcher. How can you keep track of movements and lay the foundation for a future sale? Get the answer in this week’s blog where Bill Farquharson of The Sales Vault and Emma Farquharson of SharedIntel AI team up to address a common sales challenge from their unique perspectives.

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React, Recover, Resolve.

The phone rings. There is a problem with an order and the client is not happy. What happens next can crush your customer relationship or solidify it. Read more in this week’s blog where Bill Farquharson of The Sales Vault and Emma Farquharson of SharedIntel AI team up to address a common sales challenge from their unique perspectives.

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A Scientific Approach to AI

Like most of us, blogger Bill Farquharson has been curious about AI and, in particular, if it can be trusted. A few months ago, a scientist came along and pushed him in front of an AI train. In this week’s blog, he asks a question about AI and integrity.

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Pilates and Marketing

Pilates is the best exercise you can get, but no one gets ripped. The benefits are present but not visible. There is something else exactly like this that helps your sales and is absolutely mandatory. It’s…the subject of Bill Farquharson’s blog this week

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Do You See What I See?

A website is a window to the soul of the company. But what exactly does your website say, and is it even accurate? Bill Farquharson found a clever and entertaining way to find out and shares the intel in this week’s blog.

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