Making a Good Post Great

When you bake a cake and want to make sure it is fully cooked, you are taught to stick a knife or toothpick in it. A clean instrument means done. When you are creating content to post, Bill Farquharson has a tip for you to know when it is not just good, but great.

An idea hits you for a great LinkedIn post. You write it down and later, when you get the chance, you expand it into a complete thought.

That’s a good post. Want to make it great?

Take what you wrote and set it aside until tomorrow. Then, take it out, read it through, and make edits. If the changes are minor, you have likely made it significantly better. If your rewrite is more like a total overhaul, put it back on ice for 24 hours and repeat the process.

That’s going from good to great.

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If quality improves with age, then The Sales Vault—now in its 5th year—is exceptional. Visit SalesVault.pro or call Bill Farquharson at 781-934-7036.

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