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Sales Resources
On-Demand Courses
Selling to Hospitals: Big Fish Sales in a High-Rules Environment
Hospitals buy a ton of print, signage, and promo—yet they can be notoriously hard to break into because decisions run through committees, compliance, vendor approval, and long budget cycles. This course teaches you how to research healthcare trends, identify revenue-driving opportunities, find the right stakeholders, and frame your offering in the language hospitals care about: safety, outcomes, efficiency, and patient experience.
Selling to Banks: Cracking the Code of Financial Institution Sales
Banks and credit unions buy plenty of print, signage, and promo—but profitable work comes from understanding how they make money, what’s changing in the industry, and what priorities your target institution is pushing right now. This course shows you how to build value-driven pitches, research like a pro, and walk into the conversation sounding like a partner—not another vendor begging to be put on the bid list.
Selling to Colleges: Win the Big Fish Without Becoming Bait
Colleges and universities are a massive, price-sensitive market with scattered buying circles—which means real opportunity… and real complexity. In this 6-lesson course, Bill breaks down what colleges buy, why they buy it, and who’s doing the buying, then shows you how to sell beyond “submit a bid” by tying print, signage, and promo to what schools are trying to accomplish right now.
Sustainable Productivity
Busy isn’t the same as productive. This course gives experienced reps a simple, repeatable system to plan their week, protect their best sales activities, and end every day with tomorrow ready to go. Learn how to stack appointments, manage opportunities, and sell more in less time—without burning out.
Landing the Big Fish
Big accounts don’t get “won.” They get pursued, mapped, and earned—over time, with patience, creativity, and a strategy that goes way beyond “just checking in.” This course gives you the mindset, structure, and contact tactics to break into large organizations, stay relevant during long sales cycles, and build a repeatable Big Fish pipeline.
Taming the Nuisance Customer
Learn how to identify, manage, and—when necessary—fire time-sucking, profit-draining clients. Learn practical strategies for dealing with bullies, slow payers, price-checkers, and chronic complainers so you can protect your time, your team, and your best customers.
Getting to YOUR Next Level
Explore this practical, no-drama framework to figure out where you are, where you want to go, and exactly what has to change in your mindset, skills, and activity to get there. This isn’t motivational fluff. It’s a working blueprint you’ll use to evaluate, review, plan, and execute your way to real growth.
A Sustainable Productivity Plan for New Sales Reps
Build consistency and focus with a repeatable productivity system for sales reps. Learn how to plan smarter, execute better, and stay on track — every day, every week.
Objection Mastery: Turning Resistance into Revenue
Master the art of handling objections. Learn to recognize, reframe, and respond to resistance with strategies that convert hesitation into opportunity.
Effective Sales Presentations
Turn your next meeting into a masterclass in preparation, presentation, and persuasion. In this course, Bill Farquharson walks you through every step of an effective sales presentation — from preparation to delivery to securing the next meeting. You’ll learn how to research your client, structure your message, and communicate with clarity and confidence.
Making Contact with Decision Makers
This course is about mastering one of the hardest parts of selling: gaining access to the person with the power to say “yes.” You’ll learn why diligence beats talent, how to craft powerful conversations, and how to reset your mindset so you stop feeling like a pest and start acting like a trusted advisor.
Marketing is the New Sales
Marketing is the New Sales helps you stand out in a crowded market, generate steady leads, and strengthen client relationships. By the end, you’ll have practical strategies to drive growth and keep your pipeline full—without relying on old-school sales tactics.
Lead Generation for Legacy Sales Reps: Sharpening Your Edge
Sharpen your edge and win better business. This advanced course helps seasoned sales reps refine their Ideal Customer Criteria, apply smarter prospecting strategies, and leverage AI to save time and uncover high-value opportunities. Stop chasing volume and start focusing on the clients who deliver the most profit and loyalty.
Lead Generation for New Sales Reps: Build Your Funnel, Build Your Future
Build your funnel, build your future. This course gives new sales reps the confidence and tools to find their first great customers. Learn how to combine traditional prospecting methods with modern AI strategies so you can keep your pipeline full and your sales career growing strong.
Pre-Call Research
Learn how to uncover what matters most to your prospects before you ever pick up the phone. This course teaches you to research smarter, find the right decision-makers, and transform generic sales calls into meaningful, solution-focused conversations.
The Prospecting Playbook
Turn cold calls into opportunities with a proven prospecting system. This course shows you how to build a pipeline, stay organized, and consistently generate new business.
Diligence
Build consistency, stay motivated, and outwork your competition with Bill Farquharson’s 6-part video course on the sales skill that beats talent every time. Perfect for print, promo, packaging, labels, and signage professionals who want lasting success.
New to Sales in the Graphic Arts?
Build confidence, avoid costly mistakes, and hit the ground running with Bill Farquharson’s 8-part video course for sales newcomers in print, promo, packaging, labels, and signage.
Time Management for Salespeople in the Graphic Arts: Do More, Stress Less, Sell Smarter
Master your day, reduce stress, and sell smarter: This course teaches salespeople in the graphic arts how to prioritize, plan, and build time habits that actually stick.
Workshop Replays
Recap & Replay | Everything You’ve Been Meaning to Do But Haven’t
CRM cleanup, dormant customers, marketing, prospect lists, testimonials — the important work is easy to postpone. Learn how to prioritize, simplify, delegate, and finally get those high-value sales tasks off your list.
Recap & Replay | Becoming the Trusted Advisor
Move beyond simply quoting jobs. Learn how better questions, honest recommendations, expertise, and customer-first thinking can help you become the trusted advisor clients turn to before making important buying decisions.
Recap & Replay | Selling to Marketing, Purchasing, and Everyone in Between
Learn how to identify influencers, gatekeepers, champions, users, and decision-makers—and adapt your sales message to what each stakeholder values most.
Recap & Replay | The Follow-Up Formula: Sales Follow-Up Without Being Annoying
Learn how to follow up consistently, add value with every interaction, and stay top-of-mind without overwhelming or annoying your prospects.
Recap & Replay | Reading the Room in Sales
Sales conversations are not just about what buyers say. They are also about what they reveal through questions, body language, tone, hesitation, and engagement. In this Sales Vault replay, Bill Farquharson and the Vault community discuss how to read the room, recognize buying signals, uncover hidden concerns, and use emotional intelligence to guide stronger, more productive sales conversations.
Recap & Replay | The Art of Asking for Referrals
Referrals do not have to be random. In this Sales Vault replay, Bill Farquharson and the Vault community discuss how to earn referrals, when to ask for them, and how to create more opportunities for introductions without making customers feel pressured. The conversation covers internal referrals, customer appreciation, reviews, relationship timing, referral-worthy service, and practical ways to become the person customers naturally recommend.
Recap & Replay | How to Sell Without Feeling Like a Salesperson
Selling does not have to feel pushy, scripted, or uncomfortable. In this Sales Vault replay, Bill Farquharson and the Vault community discuss how to sell in a more natural, authentic way by listening closely, asking better questions, telling useful stories, and becoming a trusted advisor instead of “just another salesperson.” The conversation also covers how to handle hesitant buyers, avoid sounding salesy, and still confidently ask for the business.
Recap & Replay | What to Do During Slow Sales Periods
When the phone stops ringing, don’t freeze. This Sales Vault replay shows how to turn slow sales periods into productive time for prospecting, follow-up, marketing, and long-term pipeline growth.
Recap & Replay | Selling to Buyers Who Don’t Want to Be Sold To
Today’s buyers are more informed, more independent, and less patient with traditional sales tactics. This Sales Vault replay explores how to build trust, reduce friction, communicate effectively, and sell to buyers who do not want to be sold to.
Recap & Replay | Landing Larger Sales Accounts
Big accounts can transform your sales year, but they require patience, trust-building, and a smarter approach than everyday prospecting. In this Sales Vault replay, Bill Farquharson and the Vault community discuss how to identify larger opportunities, understand buyer risk, navigate long decision cycles, protect your cash flow, and stay relevant with major prospects without making the dreaded “just checking in” call.
Short Attention Span Sales Tips
The Non-Salesy Sales Call
It’s hard not to sound salesy when you are, you know, in sales. In this week’s Short Attention Span Sales Tip, Bill Farquharson gives you the words to be effective but not pushy.
Name It. Defeat It.
You are ready to make the calls. You are set to make the calls. But you just can’t get to go? Is it laziness, procrastination, or something else? It’s important to know what Bill Farquharson has to say on the subject in this week’s Short Attention Span Sales Tip.
A Twist on Sales Failure
When is a sales failure a success? When a light bulb goes off over your head (thank you, Thomas Edison) and you change your perspective.
The Key to a Great Sales Pitch
Want to land a Big Fish account? In this week’s Short Attention Span Sales Tip, Bill Farquharson gives you a step-by-step plan.
A Radical Approach to Lead-Gen
If you are looking for leads, there are AI tricks. But the best customers are found using an entirely different technique. Check out Bill Farquharson’s Short Attention Span Sales Tip for more.
Back to Your Sales Future
They say the best indicator of the future is the past. A visit to the past can also help your sales future, as explained in Bill Farquharson’s Short Attention Span Sales Tip this week.
Beating Sales Fraud
The Imposter Syndrome affects 70% of sales people. While time and experience will eventually help, there is a quicker path to confidence. It’s the subject of Bill Farquharson’s Short Attention Span Sales Tip this week.
The What Then the Who. That’s How.
Want to land a Big Fish account? In this week’s Short Attention Span Sales Tip, Bill Farquharson gives you a step-by-step plan.
Your Sales Face is Your Sales Force
Want to know why no one is returning your emails? Or why your voicemails fall into the abyss? Bill Farquharson knows and he tells all in this week’s Short Attention Span Sales Tip.
The Upside of Sales Chaos
The next time you are working at a 100mph pace, remember the words from this week’s Short Attention Span Sales Tip: This is a good thing! Keep it up!
Short Attention Span Sales Blog
Listen to Yourself
The only upside to Bill Farquharson’s painful half day of golf is this week’s blog.
Get the (Promo) Message
Everyone loves a good story. In this week’s blog, Bill Farquharson writes a story about writing stories…and selling more.
I Can Get It Cheaper Online
What to do when a prospect says, “I can get it cheaper online.” That’s what Bill Farquharson has on his mind in his blog this week.
Finding Promo Prospects Everywhere
Bill Farquharson can bring you 1000 tips to teach you how to sell promotional products and branded apparel. But there are two things you need to learn yourself. Fortunately, opportunities are everywhere. Read more in this week’s blog.
The Value of Selling Promo
Impossible to land a multi million dollar account because you dropped off some promo items? Tell that to the rep who did it. Read the story in Bill Farquharson’s blog.
Go Deep With Your Questions
“Your learn nothing with your mouth open” is advice every sales rep should hear, as is the advice in Bill Farquharson’s blog this week.
Why You’re Not Getting Second Dates
If you knew a customer was going to ghost you, what might you do differently? Bill Farquharson’s blog answers that question.
You’re Doing Too Much That Doesn’t Matter
A busy day feels good. It makes us believe we accomplished things and maybe we did. But did any of it matter? Learn a hard truth in Bill Farquharson’s blog this week.
Your Sales System Is Incomplete
If you asked anyone in any given profession, “What’s your plan to succeed?” and the answer came back, “I’m just going to wing it,” what chance would you give him/her to be in that job 6 months from now?
The Hidden Cost of Being Sales-Reactive
When is it a bad idea to fill your day with quote requests and problem-solving and incoming phone calls? It feels like the right thing to do. After all, you are busy. But not all sales actions are the best use of your time, as Bill Farquharson points out in this week’s blog.
Downloadable Tools & Templates
AI Prompts for Presentation Prep
Smart AI prompts to help you use ChatGPT effectively for planning and refining your next sales presentation.
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Tips for Delivering an Effective Presentation
A one-page guide to help you deliver more persuasive, confident, and client-focused sales presentations.
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Effective Sales Presentation: Pre-Call Readiness Checklist
A practical checklist to confirm you’re ready for your next presentation — from prospect research and objective setting to visuals and follow-up planning.
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AI & Time Management Prompts for Sales Professionals
Learn how to use AI to plan your day, track goals, and stay accountable. This downloadable guide includes proven ChatGPT prompts for better time management and sales growth.
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Weekly & Ongoing Tasks for Sales Growth
Want to grow your print, promo, or signage business? This downloadable guide from Bill Farquharson lays out the must-do weekly tasks and strategic questions that drive real sales growth. Perfect for solo reps or sales teams.
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Growth Strategy Worksheet Download
This downloadable worksheet from Bill Farquharson guides Sales Vault members through 40 essential questions to evaluate their current sales performance, uncover new opportunities, and develop a strategic plan for growth. Whether you’re a sales rep or a selling owner in print, signage, or promotional products, this tool will help clarify your vision, sharpen your competitive edge, and move your business forward.
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Own the Stage: Bill Farquharson’s Pro Tips for Knockout Live Presentations
Want to captivate your audience from the first moment you step on stage? These tried-and-true tips from Bill Farquharson will help you own the spotlight—without breaking a sweat.
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Sales and AI Download
Download notes and instructions generated during the January 2024 Sales Vault Workshop entitled “Sales and AI”. Join in on the follow up discussion in February.
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The Right Way to Nag
It is frustrating to continually make attempts to connect with a prospect and get nothing back. Yet, we can all understand that it isn’t easy getting bombarded with unsolicited emails. Let this email be an example of how to follow up on an initial attempt and learn to nag the right way.
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Sales Call Checklist: Download
You finally got that appointment after endless attempts. Congratulations!
But, now what?
This could be your one and only opportunity with this prospect. That means you need to make the most of your face time.
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Learn by Sales Challenge
Tips for Presentations and Sales Calls
Presentations are hard. And so are sales calls. As a public speaker by trade and inspired by many so-so speakers and their less than engaging performances, Bill has compiled a list of what it takes to deliver a good presentation. The same rules apply when it comes to making a good sales call.
Managing the Sales Process: From Getting Organized to Keeping Track
One of Bill’s mantras as a sales trainer is to never leave today without having tomorrow planned. You get to leave for home and leave work behind. Tomorrow is all planned. Go be present to your family. In the morning, you will walk in the door and already have your day planned out. Here are a few strategies to get organized.
Getting to the Next Level
You get to a plateau and you stay there, seemingly unable to break through to the next level. You want to end up with a plan but in order to get there, you are going to need to evaluate several aspects of your business. Bill has outlined a few tips and actionable resources in the form of Sales Vault content that will help you see a path to the next level.
Too Busy to Sell: “My Hair Is On Fire Daily”
This is a classic example of someone who’s not in charge of their own calendar. Everything seems urgent. The day is already already out of control, and it hasn’t even started yet. These tips and resources Bill has outline will help you lay some ground rules to regain control and bring the raging fire down to embers.
Selling when you’re an introvert…
The goal is not to change your personality. With a new mindset and a few strategies, you can become more comfortable in the sales role. Bill has selected some specific Sales Vault resources to help break down some sales barriers.
When you’ve never had to sell before but now you need to grow your business
When business stops growing organically, and event starts to recede, there is a way out. It’s time to start selling. Here you’ll find Sales Vault resources to get you focused on the fundamentals to recharge your sales engine.
Hiring the “right” sales rep and nurturing success
One of the big mistakes people make in hiring is they think this is a short term task. Not only is it ongoing, it doesn’t stop when you hire someone. You need to stay engaged in the onboarding, training, and early activities of a sales rep despite your other job duties.
Preparing to add a new sales rep
Do you need one? Absolutely! The only way to avoid hiring a sales rep is if you, the owner, are the sales rep and in that role 100%. Otherwise, your growth has a ceiling. But there are ways to set yourself (and them) up for success or failure. Here’s what Bill has to say on the topic and Sales Vault resources to consult for a deeper dive.
I hate selling….but I need to grow
Yeah. This is a tough one. Whether its laziness or procrastination or fear or something else, if you are not actively selling, you will—at best—maintain your existing sales level and—at worst—see a slow decline. Use these resources to inspire that desired growth.
Limiting the chaos when you’re crazy busy
“Crazy busy” is a temporary problem. If for some reason this feeling doesn’t go away, chances are you are suffering from some bad time management. In this post, Bill has outlined specific Sales Vault resources (Workshop Replays, Video Courses, Sales Tips & Blogs) to help you get from chaos to control.
Whitepapers
Digital Printing Sales Action Plan
In the following pages we will prepare you with the tools you need to successfully implement your digital print sales action plan. Consider this your do-it-yourself digital printing sales kit.
Selling to Verticals
Learn how to look beyond the printed piece, specs and quantities and shine the spotlight on the industry itself. There you will find some fascinating tidbits of information that will help you achieve the goal of solving problems and earning orders, while creating a repeatable industry sales strategy.
Identifying Digital Print Opportunities
Learn how to rapidly recognize the existence of a digital/inkjet print opportunity from circumstances that might include: A problem a client is trying to solve, A delivery requirement, or even… a need to convey multiple messages to multiple markets. Be able to quickly survey the landscape and identify the best places for digital/inkjet print opportunities.
Digital Printing: Success Through Disruption
Selling inkjet is WAY out of the traditional sales rep’s comfort zone. The inkjet print sale can be highly technical. And when you add the prospect of variable data printing, it becomes exponentially more complicated. But, there are pathways to success!
Back to the Future: The New Old Sales Skills Required to Sell Digital Print
The smart, flexible sales rep understands that the more things change, the more they stay the same. Drawing on lessons from the past, a new approach to sales is necessary – one that includes many of the same selling skills and techniques from a different era.
Want to Sell More Digital Printing?
Take your sales process to a whole new level! Follow Bill’s sales fundamentals tenets and success will follow.
Why Aren’t You Selling More
Download Whitepaper Now, there’s a good question! Learn 4 questions to ask yourself when sales go south…
The Sales Calendar
Download Whitepaper The selling year ebbs and flows. Think of it as 12 hard months and that’s what it will be. Break it up as Bill down in this download and you can make smaller plans which yield bigger results.
How to Make TEN Sales Calls a Day
Download Whitepaper Do you have time to make ten new business calls a day? You might not think so but I’ll change your mind…
Articles
10 Tips and Tricks for Printing Industry Sales Reps Who Are Now Selling From Their Homes
Two weeks after graduating college in 1982, I went to work selling business forms from a one-bedroom apartment in Worcester, Massachusetts. I had a bed, a kitchen table with two chairs, a small TV, and a couch. Without any other space available, my desk sat in the middle of the living room and from there […]
Best Ways for Salespeople to Get Their Point Across When Selling Printing
It is remarkable just how many salespeople I know and work with have ADD. Attention Deficit Disorder is typically a diagnosis associated with middle school-aged kids who, like me, were once called dreamers, class-disrupters, and unfocused. Are those with ADD deficient of paying attention? Yes, we are. Is it a disorder? Not in my experience. […]
Five Tips I Can’t Teach You When It Comes to Selling More Printing
There are fundamental lessons to sales. These are the basics — the building blocks — if you will. Follow them and you will find some level of success in sales. As a sales trainer and coach, I can walk you through them: Make a high-value, well researched sales call to the right target market by […]
Five Odd Pieces of Sales Advice
When I joined the local golf club, it was only the old guys who played in the Saturday morning pickup games. We called them “golf in slow motion.” Now, I’m that guy. When I started in sales in 1982, we scoffed at the legacy reps who lumbered in and out of the office, drove old […]
Sales Challenges: ‘Houston, We’ve Had a Problem’
Apollo 13 astronaut Jack Swigert’s oft-misquoted words informing mission control something had gone very, very badly on their way to the moon, was easily the greatest understatement of the 20th century. Perhaps had he known the full extent of the damage done to the capsule — not to mention the odds he and the rest […]
10 Sales Questions for Summer
Ah, summertime. Lemonade in a hammock. That novel you’ve been meaning to read. And, finally, a chance to pull the proverbial train into the station, exhale, and think things through. We spend most of the year with our heads down; too busy selling to wonder if we are heading in the right direction. Finding answers […]
Cleaning Out the Sales Closet
A dozen Printing Impressions columns. Fifty-one Short Attention Span Sales Tips. Fifty-one blogs. That is the amount of content I generate on an annual basis. Add to that the occasional white paper, training course, and the various material generated for The Sales Vault, and it makes for a busy and hungry literary machine. Scattered around my desk, […]
Hit the COVID Reset Button
I have AFib, a common heart condition that can cause both arrhythmia and a heart rate that can go from 65 bpm to a sustained rate of 165 in, well, a heartbeat. A few years back, I had an ablation in order to deal with those irritating and dangerous symptoms. For the most part, it […]
Print Sales Lessons I Learned From My Job in College
Here in the Northeast, liquor stores are called “Package Stores,” or “Packies” for short. During my tenure at the University of Massachusetts/Amherst, I worked at Russell Liquors in the center of town, earning $2.05 an hour, thankyouverymuch. Everybody needs a lousy job like this one in their past. You can’t see it in the moment, […]
Your End-of-the-Week Checklist
Finally, it’s Friday afternoon. Another long week of sales challenges is now behind you. Your task list is a mass of scribbles, arrows, and check marks. Sure, there are some bullet points not completed, but when is that not the case? The only thing between this moment and you heading home is that Sales Challenges […]
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