You’ve missed your flight. That urgent job is not going out on time. Two frustrating situations, to be sure. You have choices in what to do next and how you handle the situation is important enough to be the subject of this week’s Short Attention Span Sales Tip.

What do Subway Restaurants, a free-anytime hand surgeon, and how you dress have in common? They are all wrapped together in Bill Farquharson’s Short Attention Span Sales Tip.

A recent digital print user’s group meeting gives Bill Farquharson a chance to remind the industry it takes more than incredible machinery to make those amazing, show-worthy sales. None of it matters without the critical component he talks about in this week’s Short Attention Span Sales Tip.