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On-Demand Courses
Selling to Hospitals: Big Fish Sales in a High-Rules Environment
Hospitals buy a ton of print, signage, and promo—yet they can be notoriously hard to break into because decisions run through committees, compliance, vendor approval, and long budget cycles. This course teaches you how to research healthcare trends, identify revenue-driving opportunities, find the right stakeholders, and frame your offering in the language hospitals care about: safety, outcomes, efficiency, and patient experience.
Selling to Banks: Cracking the Code of Financial Institution Sales
Banks and credit unions buy plenty of print, signage, and promo—but profitable work comes from understanding how they make money, what’s changing in the industry, and what priorities your target institution is pushing right now. This course shows you how to build value-driven pitches, research like a pro, and walk into the conversation sounding like a partner—not another vendor begging to be put on the bid list.
Selling to Colleges: Win the Big Fish Without Becoming Bait
Colleges and universities are a massive, price-sensitive market with scattered buying circles—which means real opportunity… and real complexity. In this 6-lesson course, Bill breaks down what colleges buy, why they buy it, and who’s doing the buying, then shows you how to sell beyond “submit a bid” by tying print, signage, and promo to what schools are trying to accomplish right now.
Sustainable Productivity
Busy isn’t the same as productive. This course gives experienced reps a simple, repeatable system to plan their week, protect their best sales activities, and end every day with tomorrow ready to go. Learn how to stack appointments, manage opportunities, and sell more in less time—without burning out.
Landing the Big Fish
Big accounts don’t get “won.” They get pursued, mapped, and earned—over time, with patience, creativity, and a strategy that goes way beyond “just checking in.” This course gives you the mindset, structure, and contact tactics to break into large organizations, stay relevant during long sales cycles, and build a repeatable Big Fish pipeline.
Taming the Nuisance Customer
Learn how to identify, manage, and—when necessary—fire time-sucking, profit-draining clients. Learn practical strategies for dealing with bullies, slow payers, price-checkers, and chronic complainers so you can protect your time, your team, and your best customers.
Getting to YOUR Next Level
Explore this practical, no-drama framework to figure out where you are, where you want to go, and exactly what has to change in your mindset, skills, and activity to get there. This isn’t motivational fluff. It’s a working blueprint you’ll use to evaluate, review, plan, and execute your way to real growth.
A Sustainable Productivity Plan for New Sales Reps
Build consistency and focus with a repeatable productivity system for sales reps. Learn how to plan smarter, execute better, and stay on track — every day, every week.
Objection Mastery: Turning Resistance into Revenue
Master the art of handling objections. Learn to recognize, reframe, and respond to resistance with strategies that convert hesitation into opportunity.
Effective Sales Presentations
Turn your next meeting into a masterclass in preparation, presentation, and persuasion. In this course, Bill Farquharson walks you through every step of an effective sales presentation — from preparation to delivery to securing the next meeting. You’ll learn how to research your client, structure your message, and communicate with clarity and confidence.
Making Contact with Decision Makers
This course is about mastering one of the hardest parts of selling: gaining access to the person with the power to say “yes.” You’ll learn why diligence beats talent, how to craft powerful conversations, and how to reset your mindset so you stop feeling like a pest and start acting like a trusted advisor.
Marketing is the New Sales
Marketing is the New Sales helps you stand out in a crowded market, generate steady leads, and strengthen client relationships. By the end, you’ll have practical strategies to drive growth and keep your pipeline full—without relying on old-school sales tactics.
Lead Generation for Legacy Sales Reps: Sharpening Your Edge
Sharpen your edge and win better business. This advanced course helps seasoned sales reps refine their Ideal Customer Criteria, apply smarter prospecting strategies, and leverage AI to save time and uncover high-value opportunities. Stop chasing volume and start focusing on the clients who deliver the most profit and loyalty.
Lead Generation for New Sales Reps: Build Your Funnel, Build Your Future
Build your funnel, build your future. This course gives new sales reps the confidence and tools to find their first great customers. Learn how to combine traditional prospecting methods with modern AI strategies so you can keep your pipeline full and your sales career growing strong.
Pre-Call Research
Learn how to uncover what matters most to your prospects before you ever pick up the phone. This course teaches you to research smarter, find the right decision-makers, and transform generic sales calls into meaningful, solution-focused conversations.
The Prospecting Playbook
Turn cold calls into opportunities with a proven prospecting system. This course shows you how to build a pipeline, stay organized, and consistently generate new business.
Diligence
Build consistency, stay motivated, and outwork your competition with Bill Farquharson’s 6-part video course on the sales skill that beats talent every time. Perfect for print, promo, packaging, labels, and signage professionals who want lasting success.
New to Sales in the Graphic Arts?
Build confidence, avoid costly mistakes, and hit the ground running with Bill Farquharson’s 8-part video course for sales newcomers in print, promo, packaging, labels, and signage.
Workshop Replays

Recap & Replay | The Questions to Ask
In this Sales Vault workshop, Bill Farquharson and the Vault community break down the questions salespeople should ask before, during, and after the quote process. From uncovering budget and decision-making authority to managing follow-up and learning why customers buy, this replay gives print, sign, promo, and graphic arts sales reps a practical list of questions that can prevent confusion, reduce ghosting, and improve close rates.

Recap & Replay | Managing Growth Without Losing Momentum
When business picks up, prospecting is often the first thing to disappear — and that is exactly how sales momentum gets lost. In this Sales Vault workshop, Bill Farquharson leads a practical discussion on protecting selling time, managing customer demands, delegating more effectively, and keeping new opportunities moving even when your schedule is packed.

Recap & Replay | Finding and Reaching the Decision-Maker
Learn how to identify the real decision-maker, move beyond the buyer, ask better questions, and position yourself as a business resource instead of just another vendor looking for a quote.

Recap & Replay | Standing Out in a Crowded Market
In this Sales Vault workshop, Bill Farquharson leads a practical discussion on how salespeople and companies can stand out in a crowded market by defining what makes them different, showing real value, building trust, and avoiding the trap of competing on price alone.

Recap & Replay | Sales Productivity: Where Your Time Really Goes
Are you truly being productive, or just staying busy? In this Sales Vault workshop, Bill Farquharson breaks down where sales time really goes and how distractions, admin work, interruptions, and poor habits quietly steal time away from prospecting and revenue-generating activity. You’ll come away with practical ways to audit your week, protect your focus, and spend more time on the work that actually grows sales.

Recap & Replay: What Buyers Actually Care About
Buyers do not want another pushy salesperson with a generic pitch. In this Sales Vault workshop, Bill Farquharson breaks down what buyers actually care about: relevance, trust, follow-up, honesty, and a salesperson who listens before jumping to a solution.

Recap & Replay: Turning Small Orders Into Big Accounts
Small first orders can become major long-term accounts when handled the right way. In this Sales Vault workshop, Bill Farquharson shares how to turn early wins into stronger client relationships through follow-up, personal connection, common courtesy, and a process for spotting bigger opportunity.

Recap & Replay: Getting the First Meeting
Getting the First Meeting shows sales reps how to turn cold outreach into real conversations by improving meeting requests, handling brush-offs, and following up with more relevance and persistence. Bill Farquharson shares practical ways to earn attention, offer value instead of just asking for time, and increase the odds of getting that first appointment.

Recap & Replay: Diligence and Motivation
Sales momentum does not come from motivation alone. In this workshop, Bill Farquharson breaks down how diligence, structure, accountability, and realistic activity goals help sales reps stay focused, disciplined, and productive — especially when results feel slow or inconsistent. If you have ever fallen off track, overthought your outreach, or let a rough week derail your rhythm, this session offers practical ways to reset and keep moving forward.

Recap & Replay: An Effective Prospecting Process
Consistency beats intensity in prospecting. In this Sales Vault workshop, Bill Farquharson shows how to build a repeatable prospecting process that fits your style, keeps you moving, and helps you stay pleasantly persistent without overcomplicating your outreach.
Short Attention Span Sales Tips

Your August Sales Plan
August is a wonky sales month. Sales opportunities seem to start and stop, due in part to the popularity of vacations. What else is August good for? That is what Bill Farquharson will be talking about in this month’s sales tips.

A Process For Selling Promo
Selling promo is easy…if you follow the in advice in this week’s Short Attention Span Sales Tip by Bill Farquharson.

How to Avoid the Price Objection From Existing Clients
Want that repeat order without being subjected to low ball pricing from a rogue competitor? Follow the advice in this week’s Short Attention Span Sales Tip by Bill Farquharson

Prospecting for Promo
In this week’s Short Attention Span Sales Tip, Bill Farquharson gives a quick and easy way to start selling promotional products and branded apparel by avoiding this subject at Networking events.

Selling Promotional Products
It’s a simple idea: Sell more to existing accounts. In this week’s Short Attention Span Sales Tip, Bill Farquharson offers up a no-brainer idea.

Just Do It…Any of It
Do you take an “All or nothing” approach to prospecting? Learn the value of what’s in between those two extremes in Bill Farquharson’s Short Attention Span Sales Tip.

The Secret to a Productive Day
A productive sales day is not a fluke. It is also not hard to create. Productivity is the result of a simple discipline. It is also the subject of Bill Farquharson’s Short Attention Span Sales Tip.

Already Have a Vendor? Great News!
“We already have a vendor” cannot be unexpected, but it can be overcome. Check out Bill Farquharson’s Short Attention Span Sales Tip.

How to Sell Without Knowledge
Don’t know anything about print? New to sales? After this week’s Short Attention Span Sales Tip, you will not see these as barriers to sales success…if you listen to Bill Farquharson’s advice.

Proper Sales Expectations
Does a rush hour traffic jam take you by surprise? How about crazy-high service fees while buying concert tickets? If you have proper expectations for those life-certainties, what Bill Farquharson has to say in this week’s Short Attention Span Sales Tip will come as no surprise either.
Short Attention Span Sales Blog

How to Ask for Referrals Without Making It Weird
Asking for a referral is like asking someone for a date. Who doesn’t remember the awkwardness of that experience? Let’s make the referral request easier with this week’s blog by Bill Farquharson.

Why Your Emails Aren’t Getting Responses (And How to Fix It)
Sadly, we can’t control the actions of our clients. For some strange reason, our priorities are not their priorities. So, when we send an email and get no response, it’s a little frustrating. While we can’t reach through the computer and change that, there are changes we can make on our end that just might make a difference.

How Often Should You Really Be Reaching Out?
It’s hard for sales people when you can’t see the sales needle move. You are putting in the efforts but think it’s failing because there is no result to hang their hat on. If you only knew the value of your efforts. After reading Bill Farquharson’s Blog, you will.

What Prospecting Is and Isn’t
Most new sales reps see prospecting and trying to make a sale. But that definition comes with a lot of unnecessary pressure. After reading Bill Farquharson’s blog, you’ll have a different definition and a different viewpoint.

You’re Not Inconsistent. You Just Need a Trigger.
When “I’ll do it first thing” becomes “I’ll do it at lunch” becomes “I’ll do it before I leave” becomes “I’ll do it in the morning,” you’ve got more than a consistency problem. You’ve got a problem Bill Farquharson solves in this week’s blog.

How to Ask for More Business Without Feeling Awkward
What’s more awkward than asking an existing account for more work? You might have to think back to an 8th grade dance for the answer. But to get around any hesitation, follow Bill Farquharson’s advice in this week’s blog.

The One Question That Changes Every Sales Conversation
Sales magic happens when the rep says something that gets the customer talking. In this week’s blog, Bill Farquharson shares the magic words that lead to that moment.

What to Do Every Day When You Don’t Have a Sales Manager
While it’s great to be the owner, without someone telling you want to do, your sales efforts can wane to the point where they don’t exist. In this week’s blog, Bill Farquharson has some sales advice for the one-person sales force.

I Hate Selling…But I Need Sales
Sales growth comes from a lot of different actions, but there is a way to grow sales casually and to the point where opportunities find you. Interested? Read on in this week’s blog.

Your Pipeline is Emotional
It’s the difference between the successful rep and the struggling rep. And it’s the topic of Bill Farquharson’s blog this week.
Downloadable Tools & Templates

AI Prompts for Presentation Prep
Smart AI prompts to help you use ChatGPT effectively for planning and refining your next sales presentation.
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Tips for Delivering an Effective Presentation
A one-page guide to help you deliver more persuasive, confident, and client-focused sales presentations.
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Effective Sales Presentation: Pre-Call Readiness Checklist
A practical checklist to confirm you’re ready for your next presentation — from prospect research and objective setting to visuals and follow-up planning.
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AI & Time Management Prompts for Sales Professionals
Learn how to use AI to plan your day, track goals, and stay accountable. This downloadable guide includes proven ChatGPT prompts for better time management and sales growth.
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Weekly & Ongoing Tasks for Sales Growth
Want to grow your print, promo, or signage business? This downloadable guide from Bill Farquharson lays out the must-do weekly tasks and strategic questions that drive real sales growth. Perfect for solo reps or sales teams.
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Growth Strategy Worksheet Download
This downloadable worksheet from Bill Farquharson guides Sales Vault members through 40 essential questions to evaluate their current sales performance, uncover new opportunities, and develop a strategic plan for growth. Whether you’re a sales rep or a selling owner in print, signage, or promotional products, this tool will help clarify your vision, sharpen your competitive edge, and move your business forward.
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Own the Stage: Bill Farquharson’s Pro Tips for Knockout Live Presentations
Want to captivate your audience from the first moment you step on stage? These tried-and-true tips from Bill Farquharson will help you own the spotlight—without breaking a sweat.
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Sales and AI Download
Download notes and instructions generated during the January 2024 Sales Vault Workshop entitled “Sales and AI”. Join in on the follow up discussion in February.
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The Right Way to Nag
It is frustrating to continually make attempts to connect with a prospect and get nothing back. Yet, we can all understand that it isn’t easy getting bombarded with unsolicited emails. Let this email be an example of how to follow up on an initial attempt and learn to nag the right way.
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Sales Call Checklist: Download
You finally got that appointment after endless attempts. Congratulations!
But, now what?
This could be your one and only opportunity with this prospect. That means you need to make the most of your face time.
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Learn by Sales Challenge

“How do I stay in touch with a prospect but not overdo it?”
How do you stay top of mind with a prospect without crossing the line into being a nuisance? After multiple outreach attempts with no response, it can be tough to know when to keep pushing and when to step back. The key is delivering valuable, relevant messages that show you’re persistent, not annoying. But how much follow-up is too much? And how do you strike the perfect balance?

“I want new business”
File this one under, “No kidding. Who doesn’t?” Okay, so you want to open some new accounts but you don’t know where to start. You likely fall into one of two categories: “New Reps” or “Legacy Reps”. The Sales Vault has options for both.

“I want to improve my time management”
There is a big difference between busy and productive. Most likely, if you have clicked on this category, you find yourself busy all the time. Equally likely is the fact that the only way you believe you can grow is by working even harder. So, let’s talk ideas for improving your productivity, starting with some lessons on time management.

No one is returning my calls!
Yep, this is definitely an issue. Over the years, various forms of, “No one is returning my calls” has become a top sales challenge. So, first, understand this: You are not alone. Feel better? Probably not. So, let’s dive deeper…

My sales suck. What should I do?
A bad week of sales becomes a bad month. Not only is no one on your new business list responding to your connection attempts, but no reorders are coming in either. Before the pattern repeats and becomes a full-on epidemic of terrible numbers, misery, and depression, let’s talk about actions you can take to reverse the trend and get back to solid sales growth.

Selling to Different Personalities
Overall, understanding different personality types as a salesperson allows you to adapt your communication style, build rapport, identify buying triggers, address objections, and strengthen customer relationships. These skills can significantly enhance your effectiveness in sales and contribute to your overall success in the field.

I’m New to Sales
Looking back to the start of my sales career, I was fortunate to work for a company that invested in training. The fundamentals of sales haven’t changed in the 40+ years since I started. If you’re new to sales, this is where to start.

Selling Digital Printing
Select from this collection of white papers available for download. Each written by Bill Farquharson and Kelly Mallozzi, focused on the nuances of selling digital printing vs. traditional print with actionable strategies.

I feel like I need to follow the job all the way through production…
Are you battling “CSR Disease?” Definition: CSR Disease is the name given to sales people who spend an inordinate amount of time mothering their jobs through the plant. They either can’t or won’t pass the baton to production. Is this you?

Sales Apps You Should Know About
Search “Sales Apps” on Google and the number of responses will rival that of the Gross National Product. There are thousands of apps and many do similar things. Here are just a few that are worth your time, listed by their intended benefit.
Whitepapers

Digital Printing Sales Action Plan
In the following pages we will prepare you with the tools you need to successfully implement your digital print sales action plan. Consider this your do-it-yourself digital printing sales kit.

Selling to Verticals
Learn how to look beyond the printed piece, specs and quantities and shine the spotlight on the industry itself. There you will find some fascinating tidbits of information that will help you achieve the goal of solving problems and earning orders, while creating a repeatable industry sales strategy.

Identifying Digital Print Opportunities
Learn how to rapidly recognize the existence of a digital/inkjet print opportunity from circumstances that might include: A problem a client is trying to solve, A delivery requirement, or even… a need to convey multiple messages to multiple markets. Be able to quickly survey the landscape and identify the best places for digital/inkjet print opportunities.

Digital Printing: Success Through Disruption
Selling inkjet is WAY out of the traditional sales rep’s comfort zone. The inkjet print sale can be highly technical. And when you add the prospect of variable data printing, it becomes exponentially more complicated. But, there are pathways to success!

Back to the Future: The New Old Sales Skills Required to Sell Digital Print
The smart, flexible sales rep understands that the more things change, the more they stay the same. Drawing on lessons from the past, a new approach to sales is necessary – one that includes many of the same selling skills and techniques from a different era.

Want to Sell More Digital Printing?
Take your sales process to a whole new level! Follow Bill’s sales fundamentals tenets and success will follow.
Why Aren’t You Selling More
Download Whitepaper Now, there’s a good question! Learn 4 questions to ask yourself when sales go south…
The Sales Calendar
Download Whitepaper The selling year ebbs and flows. Think of it as 12 hard months and that’s what it will be. Break it up as Bill down in this download and you can make smaller plans which yield bigger results.
How to Make TEN Sales Calls a Day
Download Whitepaper Do you have time to make ten new business calls a day? You might not think so but I’ll change your mind…
Articles
Surfing for Steady Sales Success
Society in general is set up to believe that the end goal of work is retirement. Put in your 30 to 40 years and you, too, can be on a beach somewhere clad in unattractive shorts, a torn T-shirt, and a metal detector. Pre-COVID, we salespeople, too, had a similar track to follow: Build up […]

Optimism & Opportunities for Selling More Print This Year
In a thoroughly forgettable movie, called “The Gumball Rally,” a cross-country car race is held amongst an international cast of characters. It’s a strange place to look for inspiration, but Franco, the Italian driver played by Raul Julia, delivers a line we can use to think about all that happened in 2020, put it in […]
Sales Challenges: How to Get an Appointment
It was never easy to get an appointment with a decision-maker and any veteran sales rep who says otherwise has blocked out the memories of phones ringing in perpetuity (pre-voice mail, mind you) and no electronic options (email, cell phones, texting). Fresh on everyone’s mind are the sales challenges of 2020. Between the difficulty in […]
COVID Client Hide-and-Seek
At some point this past spring, the game began. The Centers for Disease Control counted to 10 and everyone scattered. Kids came home from school and went to their room. Visitors went back where they belong. City-dwellers became country folk. And customers left their offices. It didn’t matter if you had your eyes closed or […]
Life Lessons Learned at 60
On Oct. 20, 2020, at 10:10 p.m. EST, I [turned] 60 years old. The cursor is blinking at me, awaiting my next words, but I am taking in the number “60.” Oddly, it’s one thing to say it and another thing to read it. Moving on … In 10 years of writing columns for Printing Impressions, […]
A Pirate Looks at 60
This column first appeared in Printing Impressions October 2020 © Bill Farquharson On October 20, 2020 at 10:10 PM Eastern time, I will turn 60 years old. The cursor is blinking at me, awaiting my next words but I am taking in the number “60.” Oddly, it’s one thing to say it and another thing […]
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The 90% Rule
This column first appeared in Printing Impressions September 2020 © Bill Farquharson Ah, human nature. There are things in life that are just predictable: The odds of a dropped piece of buttered toast landing face down. The chances of the driver you just screamed at for cutting you off being your next appointment. And the […]
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That Time a Vacation Column Was Submitted
This column first appeared in Printing Impressions August 2020 © Bill Farquharson va-ca-shun (n): To not work. No, really. Submit a column, back away from the computer, and get lost. Go on… It was clear to everyone but him that he needed a vacation. COVID-19 quarantining had made him a little, well, more crazy than […]
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Sell Away Your Problems
This column first appeared in Printing Impressions July 2020 © Bill Farquharson It’s as if you were in a coma, isn’t it? There you were cruising along and the next thing you know your book of business is a pamphlet. You can rub your eyes and pinch yourself all you want. Nothing is going to […]
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The New Sales Challenges
This column first appeared in Printing Impressions June 2020 © Bill Farquharson “The New Sales Challenges: What was once optional is now mandatory” Those were the words written on the whiteboard when the sales reps filed in to the conference room for the monthly meeting. As is company policy, no cell phones were allowed, leaving […]
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