Buyers see print and promo as a commodity—how do you stand out? Watch this powerful session on shifting the sales conversation to value, results, and creative solutions.

Retaining customers is more profitable than finding new ones. In this Sales Vault session, we explore how to use print, promo, and personalized outreach to keep current clients loyal—and buying.

Cold calls don’t work like they used to—this session breaks down what does. Hear how Vault members are using LinkedIn, ChatGPT, handwritten notes, and custom GPTs to prospect smarter, connect faster, and win better business.

What’s stopping you from marketing consistently? In this replay, Bill Farquharson leads a no-fluff discussion on the fears, excuses, and roadblocks salespeople face—and how to build marketing momentum, even with limited time or budget.

Random acts of marketing don’t drive results. This workshop walks you through how to create and sustain a 12-week campaign rhythm that generates leads, builds trust, and grows your brand.

In this tactical session, Bill Farquharson shares how to sell signage as a marketing solution, not just a product. From packaging your offers to researching buyer needs, this workshop will boost your signage sales skills instantly.

AI can make your marketing faster—but can it make it better? Learn how to use automation without losing your voice, and discover where the human touch really counts.

Nobody wants to be sold to—but everyone likes to learn. Watch this replay to see how educational content can help you build trust, generate leads, and grow your business without sounding like a sales pitch.

Too many reps move on after the first sale—but that’s when real marketing begins. Discover how to engage, impress, and retain customers in the critical first 30 days.

In this Marketing Workshop replay, Bill Farquharson dives into why customers often buy from other vendors—simply because they don’t realize what you offer. Learn actionable strategies to consistently educate clients, share your full capabilities, and grow more business from your existing accounts.

In this Marketing Workshop replay, Emma Farquharson explores practical loyalty-building tactics for print, promo, and signage professionals. From AI-enhanced onboarding to gamified rewards and personalized gestures, learn how to turn your best customers into lifelong advocates.

This week’s Sales Vault Marketing Workshop proves that smart marketing doesn’t have to be complicated. From real campaigns that generated big returns to creative AI tricks and old-school consistency, this replay is full of ready-to-use ideas for busy sales teams in the print and promo world.

Discover how to move beyond transactional sales and into value-driven conversations. In this session, you’ll learn real-world tactics to upsell, cross-sell, and build lasting client relationships — even in challenging times.

What’s holding you back from selling more? In this open forum, Sales Vault members and Bill Farquharson dive into the real reasons for sales slumps—time management, effort, client fear, and more—and offer actionable tips to move forward.

Too busy to grow your business? In this replay, Bill Farquharson and guest Emma Farquharson break down the high-impact tasks that print, promo, and sign business owners must prioritize—but often don’t. Learn how to structure your weeks for success, use AI to streamline your workflow, and finally gain traction on your marketing goals.

Where do you want to be six months from now, and what must you do to get there? This workshop helps you dig into that fundamental question—plus many more—to uncover your business’s strengths, opportunities, and hidden potential. Whether you’re aiming to expand your market, optimize your processes, or refine your messaging, these essential questions will guide you in creating a clear, strategic roadmap for growth

It’s one thing to handle a client’s stated objection, but it’s another to uncover what they’re really concerned about. In this replay, get actionable strategies that not only address common pushback—like high pricing or vendor loyalty—but also reveal the hidden hesitations many prospects never voice. You’ll gain fresh insights to prepare for objections, strengthen client relationships, and ultimately guide the conversation to a win-win close.

Learn practical ways to give clients a compelling reason to say ‘yes’ to a meeting—whether you’re hosting an in-person event, collaborating on an upcoming project, or sending them something special to break the ice. Watch as Bill Farquharson and the group share their best practices for forging stronger, more profitable connections with clients and prospects alike.

In this lively workshop, we explore how to sell the genuine value of print, signage, and promotional products. Gain insights on leveraging tangible touchpoints, sharing compelling customer stories, and offering educational content that positions you as a trusted expert. Hear real-world examples from industry peers on using boxes of samples, time-saving messaging, and unique branding tactics to boost visibility and engagement.

Looking to stretch your marketing budget? In this workshop we explore powerful, low-cost strategies to make a big impact without breaking the bank. Learn how to leverage free marketing channels, use budget-friendly promotional tactics, and position your brand through community engagement. Watch the replay to uncover real-world ideas that can elevate your marketing strategy today!

Ready to maximize your marketing success all year long?Watch this workshop replay to master seasonal selling strategies. Discover actionable tips to plan ahead, create timely promotions, and align your marketing with high-impact seasonal events.

Transform your sales strategy with storytelling. In this workshop replay, we discuss how to create case studies that engage, build trust, and drive conversions. From gathering client testimonials to showcasing measurable success, this session provides all the tools you need to harness the power of social proof. Watch now!

Deepen your client relationships by understanding their goals, challenges, and future direction. Learn effective research techniques to uncover what drives your clients and how to align your approach with their needs. This session empowers you to sell smarter and build lasting partnerships.

In this interactive session, the group tackled the challenge of knowing when—and how—to evolve your customer base. The conversation focused on analyzing existing client relationships, identifying high-potential vs. unprofitable customers, and strategically using face-to-face meetings, trade shows, and even AI tools to refine your portfolio. Attendees shared their personal experiences and practical tips for phasing […]

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