Colleges and universities buy a wide range of print, signage, promo, mail, and branded merchandise — but the buying process can be scattered, price-sensitive, and complex. In this Sales Vault replay, Bill Farquharson is joined by guest Paul Nevue, a sales rep with deep experience selling into colleges, to discuss what schools buy, who buys it, how to research campus needs, and how to find profitable opportunities beyond “submit a bid.” A companion handout is included with the replay to help members identify smarter targets and stronger sales angles.