Sometimes a complicated and expensive marketing campaign can’t do what a simple idea Bill Farquharson puts forward in his blog this week can.

On the same day Bill Farquharson’s blog came out about what not to write in an email, a reader/friend forwarded him a disastrous message she’d received. In this week’s blog, Bill furthers his examples of email buffoonery.

Got a sales goal? Great! Now, do you share it and face the potential someone will rain all over it or do you keep it to yourself and go it alone? While there is no wrong answer, there is Bill Farquharson’s sad tale of failure and disappointment in this week’s blog that might give you some guidance.

Offensive emails are rarely meant to be offensive by the sender. The problem arises when they are read and interpreted in a manner not intended. You can eliminate the possibility of this potentially catastrophic scenario by following Bill Farquharson’s advice in this week’s blog.

What is a sales rep’s biggest fault? What do sales reps do the worst? What’s their biggest mistake? One customer answered those questions emphatically. Read Bill Farquharson’s blog to see if you, too, are at fault.

A few weeks ago, US tennis player Coco Gauff lost a match to Caroline Garcia in the quarterfinals of the US Open. Watching from across a pizza joint, Bill Farquharson couldn’t read the score but could read body language and was able to see the loss coming well before the final point. Bill writes about how to use body language to portray the kind of success you want to achieve in this week’s blog.