Prospecting is a lot like exercising. All that work feels fruitless, until…And that is a lesson Bill Farquharson took from a month of sweating at the gym. You’ll have a new goal and tighter abs after this week’s Short Attention Span Sales Tip.

Go ahead and make those sales goals, but without the second goal from Bill Farquharson’s Short Attention Span Sales Tip, don’t expect it to work.

How do you react when a client says, “We already have a vendor”? 99% of sales people make an assumption that kills a potential opportunity. One of Bill Farquharson’s clients took the road less traveled, and it made all the difference.