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The Marketing Workshop | Sept. 9th Insider Replay
Watch the replay of The Marketing Workshop September 9th.
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Negotiating & Closing | August 27th Insider Replay
Watch the replay of Bill’s August 27th Negotiating & Closing Workshop
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Insider Replay: New-to-Sales Workshop August 28, 2024
Watch the replay of Bill’s August 28th New to Sales Workshop
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Insider Replay: The Marketing Workshop
Watch the replay of The Marketing Workshop August 26th.
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Chat GPT Sales Play Book with Linda Bishop | August 22nd Insider Replay
Watch the replay of the August 22nd Sales and AI ChatGPT playbook with Linda Bishop.
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New-to-Sales Workshop | August 21st Insider Replay
Watch the replay of Bill’s August 21st New to Sales Workshop
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Pre-Call Research Workshop | August 20th Insider Replay
Watch the replay of Bill’s August 20th Pre-call Research Workshop
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The Marketing Workshop | August 19th Insider Replay
Watch the replay of The Marketing Workshop August 19th.
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New to Sales Workshop | August 14th Insider Replay
Watch the replay of Bill’s August 14th “New to Sales” workshop.
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Time Management Basics Workshop | August 13th Insider Replay
Watch the replay of Bill’s August 13th Time Management Basics Workshop
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Short Attention Span Sales Tips
Getting Along with Non-Sales Bosses
Learning to communicate with all personality types is a requirement of the job of sales. That skill pays additional benefits when building relationships with a manager or company president who has never been in sales. In this week’s Short Attention Span Sales Tip, Bill Farquharson shares some ideas on how to apply selling skills typically used on clients internally.
Don’t Cold Call
LinkedIn asked for advice on how to cold call. Bill Farquharson’s response was unlike any of the other contributors. He didn’t expand there, but he does for you in this week’s Short Attention Span Sales Tip.
A Sales Team Differentiator
How does a 3/5 star hotel remake itself to be a Ritz Carlton? The same way your sales team can pull together to make a difference in your sales growth. Hear more about it in Bill Farquharson’s Short Attention Span Sales Tip.
Sales Maturity
You’ve missed your flight. That urgent job is not going out on time. Two frustrating situations, to be sure. You have choices in what to do next and how you handle the situation is important enough to be the subject of this week’s Short Attention Span Sales Tip.
Sales Optics
What do Subway Restaurants, a free-anytime hand surgeon, and how you dress have in common? They are all wrapped together in Bill Farquharson’s Short Attention Span Sales Tip.
The Digital Print Sale
A recent digital print user’s group meeting gives Bill Farquharson a chance to remind the industry it takes more than incredible machinery to make those amazing, show-worthy sales. None of it matters without the critical component he talks about in this week’s Short Attention Span Sales Tip.
A Cautionary Sales Tale
QUICK!!! Drop what you are doing and watch this sales tip. It might just keep you from unnecessarily giving away a lot of money. Here’s Bill Farquharson Short Attention Span Sales Tip.
Initial Sales Skills
The first and most important thing to teach a sales rep is product knowledge, right? Well, it depends on who you ask. If you are asking Bill Farquharson, you will get a different answer in this week’s Short Attention Span Sales Tip.
Sales Worthiness
You are reaching for the phone to call a top decision-maker when a feeling comes over you: Why would anyone listen to you? This kind of self-doubt is not unusual. The question is, will you listen to that voice? Perhaps you should listen to Bill Farquharson’s Short Attention Span Sales Tip instead.
Hearing Sales Voices
On a call with a prospective client, a little voice inside you speaks up and whispers to you. You ignore it at first but the voice persists. Do you listen or shut it out. Bill Farquharson hears voices all the time and has advice for what to do in this week’s Short Attention Span Sales Tip.
Short Attention Span Sales Blog
The Blessing and Curse of Sales ADD
Imagine someone tapping a finger on your head all day, all the while speaking to you in a low tone. That’s ADD. Now, imagine harness that into a sales superpower. It is possible. Learn how in Bill Farquharson’s blog.
Bad Guitar and the New Sales Rep
You are not a natural-born sales rep. Bill Farquharson is not a natural-born musician. His secret to success on a guitar is the same as yours in sales, and it the subject of his blog this week.
How One Intro Email Resulted in a Phone Call
Bill Farquharson sent an email to a prospect. The prospect called Bill right away. How did that happen? It has to do with something at the bottom of the email; something you can read about in this week’s blog.
How to Get a Vendor to Jump Through Hoops
You are in a huge jam and need a vendor’s help. The difference between yes and no comes down to one business practice Bill Farquharson believes in, lives by, and writes about in his blog this week.
The Essence of Sales
He is not real. His best friend is a tiger only he can see. He lives in an imaginary world but he sees life with clarity. His name is Calvin. His tiger is Hobbes. And in this week’s blog, Bill Farquharson shows how he perfectly defined sales in one line.
Why Paper Matters
A certified coach skillfully uses digital options to market her business. But in the end, it’s a paper choice that did what digital could not and resulted in an astonishing 100% success rate. Learn more in Bill Farquharson’s blog.
How to Make LinkedIn Content Readable
LinkedIn posts build a brand, tell a story, establish credibility, and get the phone ringing. But, if no one reads them, what difference does it make? Bill Farquharson’s blog this week details a few lessons he has learned along the way, including one that will grab you immediately.
Hey Social Media People…Calm Down
Bill Farquharson is all for Google reviews and thinks it is fine to email and ask for one. But to then ask again, and again, AND AGAIN, well, do that and you will read about yourself in one of his blogs. Speaking of which…
Ideal With a Capital “I”
There are two levels of ideal customer: Lower case “i” and capital “I.” This blog is about the latter and why you should always be seeking this rare relationship. Find out what Bill Farquharson is talking about in this week’s blog.
When That Much is Too Much
When it comes to communicating delivery details with a customer, don’t make the mistakes Bill Farquharson’s dentist makes else your clients might take the action Bill is planning for his reminder-heavy tooth factory.
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Articles
Optimism & Opportunities for Selling More Print This Year
In a thoroughly forgettable movie, called “The Gumball Rally,” a cross-country car race is held amongst an international cast of characters. It’s a strange place to look for inspiration, but Franco, the Italian driver played by Raul Julia, delivers a line we can use to think about all that happened in 2020, put it in […]
Sales Challenges: How to Get an Appointment
It was never easy to get an appointment with a decision-maker and any veteran sales rep who says otherwise has blocked out the memories of phones ringing in perpetuity (pre-voice mail, mind you) and no electronic options (email, cell phones, texting). Fresh on everyone’s mind are the sales challenges of 2020. Between the difficulty in […]
COVID Client Hide-and-Seek
At some point this past spring, the game began. The Centers for Disease Control counted to 10 and everyone scattered. Kids came home from school and went to their room. Visitors went back where they belong. City-dwellers became country folk. And customers left their offices. It didn’t matter if you had your eyes closed or […]
Life Lessons Learned at 60
On Oct. 20, 2020, at 10:10 p.m. EST, I [turned] 60 years old. The cursor is blinking at me, awaiting my next words, but I am taking in the number “60.” Oddly, it’s one thing to say it and another thing to read it. Moving on … In 10 years of writing columns for Printing Impressions, […]
A Pirate Looks at 60
This column first appeared in Printing Impressions October 2020 © Bill Farquharson On October 20, 2020 at 10:10 PM Eastern time, I will turn 60 years old. The cursor is blinking at me, awaiting my next words but I am taking in the number “60.” Oddly, it’s one thing to say it and another thing […]
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The 90% Rule
This column first appeared in Printing Impressions September 2020 © Bill Farquharson Ah, human nature. There are things in life that are just predictable: The odds of a dropped piece of buttered toast landing face down. The chances of the driver you just screamed at for cutting you off being your next appointment. And the […]
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That Time a Vacation Column Was Submitted
This column first appeared in Printing Impressions August 2020 © Bill Farquharson va-ca-shun (n): To not work. No, really. Submit a column, back away from the computer, and get lost. Go on… It was clear to everyone but him that he needed a vacation. COVID-19 quarantining had made him a little, well, more crazy than […]
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Sell Away Your Problems
This column first appeared in Printing Impressions July 2020 © Bill Farquharson It’s as if you were in a coma, isn’t it? There you were cruising along and the next thing you know your book of business is a pamphlet. You can rub your eyes and pinch yourself all you want. Nothing is going to […]
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The New Sales Challenges
This column first appeared in Printing Impressions June 2020 © Bill Farquharson “The New Sales Challenges: What was once optional is now mandatory” Those were the words written on the whiteboard when the sales reps filed in to the conference room for the monthly meeting. As is company policy, no cell phones were allowed, leaving […]
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Same Sales Calls. Different Results?
This column first appeared in Printing Impressions May 2020 © Bill Farquharson There is a scene in the movie, Good Will Hunting, where its stars and co-writers Ben Affleck and Matt Damon are in a bar frequented by Harvard students. Affleck takes a run at starting a conversation with a young co-ed but his efforts […]
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