Do Your Job, Get a Job
Other than making a sale, what is the best possible outcome of a sales call? Bill Farquharson answers that in this week’s blog.
Category: Client Communications
The Pinky Swear
You spent thousands of dollars on a trade show and came home with a solid number of leads. But when you follow up with a call, your success rate in talking with someone is anything but successful. In his blog this week, Bill provides an idea for changing that.
Quick Reset Idea
Every once in a while, your tank of energy, enthusiasm, and motivation for sales will run empty. When you need to refill and recharge, take the advice Bill Farquharson delivers in this week’s blog.
The Leon Lett Sales Fumble
The closing words of any introductory email or letter are critical to its success. You can write an A+ message but drop the ball as you cross the finish line. Learn why this is, what else you can do, and the sales lesson behind Leon Lett’s fumble in Super Bowl XXVII in Bill Farquharson’s blog this week.
Go Bother Someone
Are you one of those people who don’t make sales calls because you think you are bothering someone? If so, Bill Farquharson has something to tell you in his blog this week (60 sec. read).
The Best Day of the Week to Sell Is…
Countering a quote from the Washington Post with one of his own, Bill Farquharson makes the argument there really is a best day to call a prospect and get them to pick up.
Small-talk Sales
This summer will no doubt feature a cookout or two. It’s perfect training ground for you to practice the art of small-talk, including one key element which will make you the most popular person there. Read more in Bill’s blog.
How to Lose a Customer Instantly
In addition to having a screw loose, Bill Farquharson needs some tiles replaced in his pool. But there is one company who won’t be getting his business and it’s all because of the way they answer the phone. Find out more in this week’s blog.
Where to Donate Print and Signage
You can’t be in the print & business without fielding a deluge of donation requests. In this week’s blog, Bill gives a couple of ideas for donating strategically.
That Time a Helicopter Interrupted an Important Call
Bill Farquharson takes an important call just as he is getting into his car, with his guitar tucked under his arm, and at the precise moment a helicopter lands in the backyard at his guitar teacher’s house. You know: Business as usual! In this week’s blog Bill talks about the mistake he made and the lesson he (re) learns.
