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The Best Day of the Week to Sell Is…

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Bill Farquharson

Countering a quote from the Washington Post with one of his own, Bill Farquharson makes the argument there really is a best day to call a prospect and get them to pick up.

Got this from the July 15th Washington Post:

“Just 30 percent of office workers swiped into work on Fridays in June, the least of any weekday, according to Kastle Systems, which provides building security services for 2,600 buildings nationwide. That’s compared to 41 percent on Mondays, the day with the second-lowest turnout, and 50 percent on Tuesdays, when the biggest share of workers are in the office.”

I’ll counter this “Friday sucks” theory with this quote:

“Friday is the quietest phone day of the week. Most sales people figure, ‘No one wants to hear from a rep. They are probably at the beach or on the course. So, I don’t bother’ And yet, if no one calls on a Friday, you have a greater chance of someone picking up.”

Make the calls. Make the calls. Make the calls.

Oh, and the source of that second quote? Me.

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