The Sales Vault

Category: Client Communications

Sales Brief

By the time you reach the end of this sentence, your attention span might be challenged. Such is the case with our clients and we need to learn how to use an economy of words when we communicate. With increasing brevity, Bill Farquharson makes the point in this week’s Short Attention Span Sales Tip.

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The Right Way to Nag

It is frustrating to continually make attempts to connect with a prospect and get nothing back. Yet, we can all understand that it isn’t easy getting bombarded with unsolicited emails. Let this email be an example of how to follow up on an initial attempt and learn to nag the right way.

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Sales in Slow-Mo

Sometimes a complicated and expensive marketing campaign can’t do what a simple idea Bill Farquharson puts forward in his blog this week can.

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How to Get Anyone to Like You

We all do it. It’s a natural reaction. And yet, by doing it, you say to others, “I am not interested in what you are saying.” In this week’s blog, Bill Farquharson suggests a simple change that will make you happy, wealthy, and popular.

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Email No-No’s…A Follow Up

On the same day Bill Farquharson’s blog came out about what not to write in an email, a reader/friend forwarded him a disastrous message she’d received. In this week’s blog, Bill furthers his examples of email buffoonery.

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Goal Sharing

Got a sales goal? Great! Now, do you share it and face the potential someone will rain all over it or do you keep it to yourself and go it alone? While there is no wrong answer, there is Bill Farquharson’s sad tale of failure and disappointment in this week’s blog that might give you some guidance.

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