Sometimes a complicated and expensive marketing campaign can’t do what a simple idea Bill Farquharson puts forward in his blog this week can.

We all do it. It’s a natural reaction. And yet, by doing it, you say to others, “I am not interested in what you are

On the same day Bill Farquharson’s blog came out about what not to write in an email, a reader/friend forwarded him a disastrous message she’d

Got a sales goal? Great! Now, do you share it and face the potential someone will rain all over it or do you keep it