The Sales Vault

Author: Bill Farquharson

Insider Replay: New to Sales: Solve the Problem, Earn the Order

In this replay of Bill Farquharson’s “New to Sales” workshop, learn how to overcome challenges like fear of rejection, time management, and building client relationships. Gain confidence and improve your sales skills with practical strategies that help you solve problems and close deals.

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Do NOT Use AI For This

AI’s power and capabilities continue to grow and amaze. Use it for research. Use it for content creation. Use it for idea generation. Just don’t use it for….what Bill Farquharson talks about in his blog this week.

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Raise the Bar

An email arrives asking for a price quote. Attached is a copy of the competitor’s proposal. How do you handle that? This question from a Sales Vault customer resulted in the advice contained in this week’s Short Attention Span Sales Tip.

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Insider Replay: Selling to Banks

Watch the replay of Bill Farquharson’s “Selling to Banks” workshop exploring key strategies for approaching and selling print, signage, and promotional services to banks. Learn how to understand the banking industry’s unique needs, position yourself as a subject matter expert, and craft compelling pitches that resonate with decision-makers.

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The Real Competitor

You probably think you know your greatest competitor. It’s a company you come up against time and time again, winning some and losing some. But your greatest competitor isn’t a company at all. It’s….the subject of Bill Farquharson’s blog this week.

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“How do I stay in touch with a prospect but not overdo it?”

How do you stay top of mind with a prospect without crossing the line into being a nuisance? After multiple outreach attempts with no response, it can be tough to know when to keep pushing and when to step back. The key is delivering valuable, relevant messages that show you’re persistent, not annoying. But how much follow-up is too much? And how do you strike the perfect balance?

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