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The Sales Challenge Blog

New blog articles by Bill Farquharson released every Tuesday.  Search by topic below or read this week’s blog now

Howard Gets Rejected

A salesman is told he needs to make 50 cold calls a day. Day after day, the man drives to an office building, takes the elevator to the top, and knocks on every door he sees. That’s a lot of rejection. The year is 1979. Today, that former salesman is worth $5.7 billion. Find out why he credits his cold calling days and the hope it gives the rest of us.

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One Reason for Poor Sales

If you have a gym membership but don’t go, it is easy to understand why you are not in shape. But what about your sales volume? Can this same thinking be applied? Read Bill Farquharson’s blog and find out.

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 I No Longer Can’t

Bill Farquharson was asked to memorize 7 different patterns of 18 notes in a specific order spread out over 6 guitar strings. You are being asked to open new accounts. Both of you think, “I can’t.” Read Bill’s blog and find out how to change your thinking.

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Loose Lips Sink Sales

A prospect asks, “What other companies do you work with?” You are tempted to name some names, but before you do, you’d be wise to read Bill Farquharson’s blog.

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The Essence of Sales

He is not real. His best friend is a tiger only he can see. He lives in an imaginary world but he sees life with clarity. His name is Calvin. His tiger is Hobbes. And in this week’s blog, Bill Farquharson shows how he perfectly defined sales in one line.

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Why Paper Matters

A certified coach skillfully uses digital options to market her business. But in the end, it’s a paper choice that did what digital could not and resulted in an astonishing 100% success rate. Learn more in Bill Farquharson’s blog.

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How to Make LinkedIn Content Readable

LinkedIn posts build a brand, tell a story, establish credibility, and get the phone ringing. But, if no one reads them, what difference does it make? Bill Farquharson’s blog this week details a few lessons he has learned along the way, including one that will grab you immediately.

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Hey Social Media People…Calm Down

Bill Farquharson is all for Google reviews and thinks it is fine to email and ask for one. But to then ask again, and again, AND AGAIN, well, do that and you will read about yourself in one of his blogs. Speaking of which…

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Ideal With a Capital “I”

There are two levels of ideal customer: Lower case “i” and capital “I.” This blog is about the latter and why you should always be seeking this rare relationship. Find out what Bill Farquharson is talking about in this week’s blog.

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When That Much is Too Much

When it comes to communicating delivery details with a customer, don’t make the mistakes Bill Farquharson’s dentist makes else your clients might take the action Bill is planning for his reminder-heavy tooth factory.

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A Healthy Sales Tip

One thing a day. Just one. That is all it takes to be healthy, wealthy, and wise as a sales rep. Don’t wait your entire sales career to learn the lesson in Bill Farquharson’s blog this week.

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The Call-On-The-Top-Dog-Blog

Would you rather fight tooth and nail for an order or have it handed to you? Would you rather compete against 3 other vendors or be the chosen one? Would you rather wait for 5 people’s order approval or hear from one decision-maker? A recent news story exemplifies what Bill Farquharson has always believed: Call on the Top Dog.

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Why Your Parents Are Geniuses

Small orders are frustrating. They take up a lot of time and don’t add up to much. But, if you apply a lesson from your childhood and listen to your parents, you might just find a small order to be a game-changer. Find out more from Bill Farquharson in this week’s blog.

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An Assertive Sales Email

You’ve called and called. You’ve emailed and emailed. Nothing. Why not try something a bit more assertive? In his blog this week, Bill Farquharson offers an idea for a prospecting email that addresses your prospect’s question, “Why do I keep bugging you?”

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Lazy New Business Selling

You’ve heard (and ignored) the advice regarding generating new business activity. It either goes in one ear and out the other, or you start to follow it but you don’t continue it. In this week’s blog, Bill Farquharson reminds you of the typical advice you’ve been given before, and then shares an activity to be done when all else fails.

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A Little-Known LinkedIn Fail

Do you see the same people over and over again in your LinkedIn feed and wondered why that is? LinkedIn favors some members over others and its rule book both rewards and punishes. In his blog this week. Bill Farquharson shows you how to remove one factor that might be dragging you down.

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