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Tag: articles

Are You My Customer?

When you are just starting out, everyone is a prospect. Identifying the right target market requires a sales rep only to reach across the desk

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How to Raise Prices

This column first appeared in Printing Impressions May 2018 © Bill Farquharson It started out like any other sales meeting. Numbers flashed on the screen

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The Upside of Negative

This column first appeared in Printing Impressions May 2018 © Bill Farquharson For the fifth consecutive time, you lose a bid. Same customer. Same result.

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