
Are You My Customer?
When you are just starting out, everyone is a prospect. Identifying the right target market requires a sales rep only to reach across the desk

When you are just starting out, everyone is a prospect. Identifying the right target market requires a sales rep only to reach across the desk
This column first appeared in Printing Impressions March 2019 © Bill Farquharson In his 2014 Academy Awards acceptance speech for Best Actor, Matthew McConaughey famously
This column first appeared in Printing Impressions January 2019 © Bill Farquharson “Sales meeting.” No two words in the English language cause a reps’ eyes
This column first appeared in Printing Impressions November 2018 © Bill Farquharson And just like that, 2018 was over and we look ahead to 2019.
This column first appeared in Printing Impressions October 2018 © Bill Farquharson Prospecting is a must. It’s a have-to. It’s as important as exercise, brushing
July 30, 2018 | Originally Published On Printing Impressions @piworld.org Vacation (va-ca-shun). Noun. To not work for a while. To shut down and reintroduce yourself
This column first appeared in Printing Impressions July 2018 © Bill Farquharson Before you go any further into this column, grab a pen and pad
This column first appeared in Printing Impressions June 2018 © Bill Farquharson If you ask someone what comes to mind when they think of a
This column first appeared in Printing Impressions May 2018 © Bill Farquharson It started out like any other sales meeting. Numbers flashed on the screen
This column first appeared in Printing Impressions May 2018 © Bill Farquharson For the fifth consecutive time, you lose a bid. Same customer. Same result.
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