No one answers your calls. You are not sure who to call on. Your prices are too high. All of these are common answers to the question, “Why aren’t you selling more?” But there is one core issue no one is talking about but it permeates every aspect of sales. Read more in Bill Farquharson’s blog this week.

An email comes in from angry client. You respond in kind. Your phone rings and the customer says, “Yikes, I was joking!” If you read into a message incorrectly, your response can cause a lot of damage. And before you misinterpret this teaser, you’d should probably read Bill’s blog.