RFP? No, Thank You
November 20, 2017
This column first appeared in Printing Impressions November 2017 © Bill Farquharson Based on a true story…An RFP arrived in the mail (or, RFQ if
Tag: articles
The 30 Year Customer
October 20, 2017
This column first appeared in Printing Impressions October 2017 © Bill Farquharson Imagine holding on to a customer for 30 years. That amount of time
Sales and Fishy Marketing
September 20, 2017
This column first appeared in Printing Impressions September 2017 © Bill Farquharson Sales were slow. Very slow. The salesman sat at his desk and festered.
Ten Best Things You Can Do For Your Sales Rep
August 20, 2017
This column first appeared in Printing Impressions August 2017 © Bill Farquharson What do you give the print sales rep who has everything: Frustration because
Because It Matters
July 20, 2017
This column first appeared in Printing Impressions July 2017 © Bill Farquharson Hi, Al. It’s me. How are you? Hey, I’ve got a problem rep
Top 10 Mistakes Salespeople Make with Customers
June 20, 2017
This column first appeared in Printing Impressions June 2017 © Bill Farquharson A better title for this column might be, “Top Ten (I Didn’t Know
7 Sales Secrets You Wish You Knew About DigitalVDP
May 20, 2017
This column first appeared in Printing Impressions May 2017 © Bill Farquharson No one ever tells you the truth about high school and the fact
How to Unseat the Competition: It’s in the Preparation
April 20, 2017
This column first appeared in Printing Impressions April 2017 © Bill Farquharson Why is it so hard to unseat the competition? All you are asking
Horton Hears a What?
March 20, 2017
This column first appeared in Printing Impressions March 2017 © Bill Farquharson Once upon a time, there was a print sales rep named Horton. After
For Sale: Time
February 20, 2017
This column first appeared in Printing Impressions February 2017 © Bill Farquharson No one answers their phone anymore. And yet, there’s a message in that.