Success in the print, signage, and promotional products industries doesn’t happen by chance—it requires a clear, strategic plan. But before you can create that plan, you need to ask the right questions. In this workshop, we’ll guide you through a process of self-examination to uncover the strengths, weaknesses, opportunities, and roadblocks in your business. You’ll learn how to evaluate your market position, customer base, competitive landscape, and internal capabilities to set a clear direction for growth. Whether you’re looking to expand, pivot, or optimize, this session will help you define the questions that lead to the answers—and the strategy—you need.