Bill Farquharson

Customers can buy products from many suppliers. What they can't easily find is someone who helps them make better decisions. Learn how to move beyond vendor status, earn greater trust, and become the first call when opportunities arise.

We've all got a list: update LinkedIn, organize the CRM, reconnect with old customers, ask for testimonials, clean up prospect lists, create email templates, call dormant accounts. This workshop is about tackling those high-value tasks that never seem urgent—but can dramatically improve your sales results. Participants will leave with a personalized "August To-Do List" they can actually finish before business picks up.

If business is slow, stop waiting for the phone to ring. In this workshop, you'll identify the companies you really want to do business with, prioritize them, learn where to find decision-makers, and create a simple plan to start meaningful conversations before the busy season returns.

Ignacio “Primo” Duran hosts today's workshop — What Would Primo Do? Hear his best sales advice, mindset strategies, and proven success stories in this entertaining and inspiring session.

Not all customers are created equal. We'll evaluate your current accounts to identify hidden growth opportunities, neglected relationships, and customers who may be costing you more than they're worth. You'll leave with a plan for where to invest your selling time for the greatest return.

Most salespeople stop asking questions once the order is won. That's a mistake. We'll discuss the conversations that uncover upcoming projects, competitive threats, referrals, budget changes, new decision-makers, and opportunities your competitors never hear about.