Building a strong pipeline of new business is the key to long-term sales success, but where do you start? This session dives into time-tested strategies for finding and winning new customers in the print, signage, and promotional products industries. We’ll cover practical approaches to prospecting, effective networking, referral-generation, and crafting outreach that gets results. You’ll learn how to identify high-potential leads, open meaningful conversations, and turn prospects into loyal clients. If you’re looking to grow your book of business with real, actionable tactics—not gimmicks—this session is for you.