Sales Triathlon | April 10th Insider Replay
Watch the replay of Bill’s April 10th “Sales Triathlon” workshop.
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Category: New Business
Your Customer Should Fire You
A TV commercial from 50 years serves as the center piece in Bill Farquharson’s blog this week as he recalls a business problem that has grown over the years.
A Vendor Crystal Ball
Wouldn’t it be great to know what kind of experience you will have with a customer before they become a customer? Knowing ahead of time might affect how hard you push and how much you sacrifice in order to make them a client. In a recent Sales Vault workshop, a signage sales rep came up with a novel idea which Bill Farquharson shares in this week’s blog.
The Best Sign a Sales Rep Can See
“We already have a vendor” is a tough and frustrating sales objection. First, you want to BE that vendor, but second, why are they not interested in hearing new ideas? Bill Farquharson recalls a sign sitting in the lobby of a printer in Baltimore which serves as an example for how it should be.
The Bully Customer
A once-rude house guest reminds Bill Farquharson of the day he went from lion to lamb and how you can reel that bully customer in whenever you are ready.
Appreciating the Sales Challenges
No one picks up the phone. Emails go unanswered. You lose a client for no fault of your own. It’s hard to imagine being asked to appreciate these and other sales challenges, but what Bill Farquharson has to say in this week’s Short Attention Span Sales Tip might change your mind.
How to Instantly Gain Credibility
Standing in his kitchen and listening to a sales pitch, Bill Farquharson heard something that gave the rep instant credibility. Find out what it was and what you need to do in this week’s Short Attention Span Sales Tip.
Strive to be Ronald
A lesson from a binge-worthy TV show proves to be the fodder for this week’s Short Attention Span Sales Tip.
Maple Syrupy Sales Promises
The breakfast menu sold Bill Farquharson on their pancakes with “Real Maple Syrup.” When that turned out to be a lie, Bill took his business elsewhere and made it the subject of this week’s Short Attention Span Sales Tip.
Preemptive Networking
To attend a business event, trade show, or conference is a first step. Taking Bill Farquharson’s advice in this week’s Short Attention Span Sales Tip will make that good idea even better.
