If someone asked you to describe the value you bring, could you without falling back on the “great customer service” claim everyone makes? In this week’s Short Attention Sales Tip, Bill Farquharson offers up some ideas for using the coming days to help bring the kind of clarity to your positioning statement that he found after listening to a podcast and reading a quick book.

In this week’s, Short Attention Spanned Sales Tip, Bill Farquharson talks about your focus window, what to post on LinkedIn, and tells a story about diligence you will never forget.