The Sales Vault

Category: New Business

A Killer Sales Assumption

How do you react when a client says, “We already have a vendor”? 99% of sales people make an assumption that kills a potential opportunity. One of Bill Farquharson’s clients took the road less traveled, and it made all the difference.

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You Want to Be Known For This

Yeah, yeah, yeah. We all need a brand. But while it is important to be known as being creative and resourceful, Bill Farquharson has a brand that’s more important and far easier to achieve. It’s the subject of this week’s Short Attention Span Sales Tip.

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 Selling Through LinkedIn

Someone wants to connect with you on LinkedIn. Great! But just after you accept, the sales pitch comes in. UGH! Is there a better way? Of course, and that’s what Bill Farquharson has to say in this week’s Short Attention Span Sales Tip.

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Don’t cave on price

Have you ever cancelled a service with a company only to find they miraculously have a lower price to offer? Bill Farquharson’s recent experience with this issue lead him to this good advice found in this week’s Short Attention Span Sales Tip.

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Say it with video

From YouTube to TikTok, the world has gone made with video. This medium affords sales people the chance to build a brand and put a face to the name…if you know how to do it the right way. In this week’s Short Attention Span Sales Tip, Bill Farquharson shares some tips from his video skill set to help you add this tool to your sales arsenal.

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Sales Brief

By the time you reach the end of this sentence, your attention span might be challenged. Such is the case with our clients and we need to learn how to use an economy of words when we communicate. With increasing brevity, Bill Farquharson makes the point in this week’s Short Attention Span Sales Tip.

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