The Sales Vault

Category: Client Communications

Quick Reset Idea

Every once in a while, your tank of energy, enthusiasm, and motivation for sales will run empty. When you need to refill and recharge, take the advice Bill Farquharson delivers in this week’s blog.

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The Leon Lett Sales Fumble

The closing words of any introductory email or letter are critical to its success. You can write an A+ message but drop the ball as you cross the finish line. Learn why this is, what else you can do, and the sales lesson behind Leon Lett’s fumble in Super Bowl XXVII in Bill Farquharson’s blog this week.

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Go Bother Someone

Are you one of those people who don’t make sales calls because you think you are bothering someone? If so, Bill Farquharson has something to tell you in his blog this week (60 sec. read).

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Small-talk Sales

This summer will no doubt feature a cookout or two. It’s perfect training ground for you to practice the art of small-talk, including one key element which will make you the most popular person there. Read more in Bill’s blog.

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How to Lose a Customer Instantly

In addition to having a screw loose, Bill Farquharson needs some tiles replaced in his pool. But there is one company who won’t be getting his business and it’s all because of the way they answer the phone. Find out more in this week’s blog.

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That Time a Helicopter Interrupted an Important Call

Bill Farquharson takes an important call just as he is getting into his car, with his guitar tucked under his arm, and at the precise moment a helicopter lands in the backyard at his guitar teacher’s house. You know: Business as usual! In this week’s blog Bill talks about the mistake he made and the lesson he (re) learns.

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Clients Happy, Vendors Happier

While everyone is struggling to find paper, one printer has seen very little disruption. Find out how she did it and what you need to know in order to be at the top of a paper vendor’s preferred list.

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What Summer Slowdown?

In this Short Attention Span Sales Tip, Bill Farquharson takes on the myth of the Summer Slowdown and gives you a simple idea for making sure business is a hot at the summer sun.

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