Imagine NASA’s challenge of launching a probe to a location millions of light years away. They don’t know if they’ve done it right for years after the capsule leaves Earth. Frustrating. Marketers can relate. This week, Bill Farquharson sets your expectations in the same way his Marketing Director set his.

“Is now a good time to talk?” is one of the worst ways to open a cold call. Yet, it is the go-to for most sales reps. Bill Farquharson has a better idea and recalls an actual call from a telemarketer to make his point.

Now that Memorial Day is behind us, you need to start looking at an upcoming block of days that are almost guaranteed to be anything but productive and make the most of that time. Let Bill Farquharson explain in this week’s blog.

After a lot of hard prospecting, you find yourself sitting in front of a potential client. Want to know what to say that will completely blow someone away? Find out in Bill Farquharson’s blog this week.

Your task list is a graveyard for good ideas and during the day, you likely add to it over and over again. So does Bill Farquharson. In this week’s blog, Bill tackles the issue and shows you how to make it just a bit lighter.

What would you do if you knew you had a year to live? It is likely, “continue to prospect” would not make the cut. In this week’s blog, Bill Farquharson says goodbye to a man who greeted this bad news in a way few others would.

You are not the best sales rep in the world. Your prices can be beat, too. So, how do you find success? How do you build customer loyalty when the client knows the best is out there? Take Bill Farquharson’s advice and learn from examples like Dustin Pedroia. It’s all in this week’s blog.