The Sales Vault

Author: Bill Farquharson

What I Wrote vs. What I Said

An email comes in from angry client. You respond in kind. Your phone rings and the customer says, “Yikes, I was joking!” If you read into a message incorrectly, your response can cause a lot of damage. And before you misinterpret this teaser, you’d should probably read Bill’s blog.

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Insider Replay: Marketing Workshop: The Challenges of Customer Engagement

Bill Farquharson’s marketing workshop tackled essential challenges in modern sales and marketing, from AI-driven solutions to better client engagement and workload management. Get insights on handling unresponsive clients, promoting sustainable products, and planning for seasonal sales success.

This content is available exclusively to Vault Insiders. Become an Insider Now! Already an Insider? Please login for immediate access.

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The 8-second Sale

In the time it takes to read this Short Attention Span teaser, the average attention span has been eclipsed. That makes it incumbent on Bill Farquharson to write something interesting. How’d he do? Find out more by taking in the full tip.

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Insider Replay: New to Sales Workshop

In this replay of Bill Farquharson’s “New to Sales” workshop, learn how to overcome challenges like fear of rejection, time management, and building client relationships. Gain confidence and improve your sales skills with practical strategies that help you solve problems and close deals.

This content is available exclusively to Vault Insiders.

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Get it write.

Bill Farquharson is used to seeing his name butchered on mailing pieces and name badges. It’s to the point where getting it right is the anomaly. In this week’s blog, he talks about one instance where a mistake led to a crazy-high response rate of a direct mail piece.

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Insider Replay: Marketing Workshop: The Future of Content Marketing

Explore how the future of content marketing is taking shape in this exclusive SalesVault workshop replay! Join Bill Farquharson as he shares AI tools and insights to transform how you create and deliver content, helping you stay competitive in a rapidly evolving landscape. Perfect for sales reps and business owners in the print and signage industries—watch now!

This content is available exclusively to Vault Insiders. Become an Insider Now! Already an Insider? Please login for immediate access.

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Your Sales Environment

When someone commented on Bill Farquharson’s constant negativity, he was shocked. But then, he got thinking about his upbringing and it started to make sense. Your sales environment plays a role in your success. Learn how the two are corrected in this week’s Short Attention Span Sales Tip.

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I need my help.

You are probably an expert in the customer service experience of a half dozen companies you buy from. But what about your own? After battling for 90 minutes just to update a credit card, a snarky Bill Farquharson gives you an earful on what might be the speck in your own eye.

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