Bad Guitar and the New Sales Rep
You are not a natural-born sales rep. Bill Farquharson is not a natural-born musician. His secret to success on a guitar is the same as yours in sales, and it the subject of his blog this week.
How One Intro Email Resulted in a Phone Call
Bill Farquharson sent an email to a prospect. The prospect called Bill right away. How did that happen? It has to do with something at the bottom of the email; something you can read about in this week’s blog.
How to Get a Vendor to Jump Through Hoops
You are in a huge jam and need a vendor’s help. The difference between yes and no comes down to one business practice Bill Farquharson believes in, lives by, and writes about in his blog this week.
The Essence of Sales
He is not real. His best friend is a tiger only he can see. He lives in an imaginary world but he sees life with clarity. His name is Calvin. His tiger is Hobbes. And in this week’s blog, Bill Farquharson shows how he perfectly defined sales in one line.
Why Paper Matters
A certified coach skillfully uses digital options to market her business. But in the end, it’s a paper choice that did what digital could not and resulted in an astonishing 100% success rate. Learn more in Bill Farquharson’s blog.
How to Make LinkedIn Content Readable
LinkedIn posts build a brand, tell a story, establish credibility, and get the phone ringing. But, if no one reads them, what difference does it make? Bill Farquharson’s blog this week details a few lessons he has learned along the way, including one that will grab you immediately.
Hey Social Media People…Calm Down
Bill Farquharson is all for Google reviews and thinks it is fine to email and ask for one. But to then ask again, and again, AND AGAIN, well, do that and you will read about yourself in one of his blogs. Speaking of which…
Ideal With a Capital “I”
There are two levels of ideal customer: Lower case “i” and capital “I.” This blog is about the latter and why you should always be seeking this rare relationship. Find out what Bill Farquharson is talking about in this week’s blog.
When That Much is Too Much
When it comes to communicating delivery details with a customer, don’t make the mistakes Bill Farquharson’s dentist makes else your clients might take the action Bill is planning for his reminder-heavy tooth factory.
Wait! That’s a Good LinkedIn Post!
Where do the best ideas come from for good LinkedIn posts? Read Bill Farquharson’s blog to find out. It’s a good one!
