Imagine NASA’s challenge of launching a probe to a location millions of light years away. They don’t know if they’ve done it right for years after the capsule leaves Earth. Frustrating. Marketers can relate. This week, Bill Farquharson sets your expectations in the same way his Marketing Director set his.

“Is now a good time to talk?” is one of the worst ways to open a cold call. Yet, it is the go-to for most sales reps. Bill Farquharson has a better idea and recalls an actual call from a telemarketer to make his point.

Now that Memorial Day is behind us, you need to start looking at an upcoming block of days that are almost guaranteed to be anything but productive and make the most of that time. Let Bill Farquharson explain in this week’s blog.

After a lot of hard prospecting, you find yourself sitting in front of a potential client. Want to know what to say that will completely blow someone away? Find out in Bill Farquharson’s blog this week.

Your task list is a graveyard for good ideas and during the day, you likely add to it over and over again. So does Bill Farquharson. In this week’s blog, Bill tackles the issue and shows you how to make it just a bit lighter.

Say something mean and you can apologize. Write something mean and it will take more than an apology to get the toothpaste back in the tube. A recent news event brought back a lesson from Bill Farquharson’s sales youth which he shares in this week’s blog.

What would you do if you knew you had a year to live? It is likely, “continue to prospect” would not make the cut. In this week’s blog, Bill Farquharson says goodbye to a man who greeted this bad news in a way few others would.

You are not the best sales rep in the world. Your prices can be beat, too. So, how do you find success? How do you build customer loyalty when the client knows the best is out there? Take Bill Farquharson’s advice and learn from examples like Dustin Pedroia. It’s all in this week’s blog.

Enjoying a private breakfast buffet with clients, Bill Farquharson watches 3 young men attempt to crash the party. Whether they eat for free or walk away came down to three words, as pointed out in this week’s blog.

Sitting in an ice cream shop in Charleston, South Carolina, Bill Farquharson observes a lesson in behavior, rejection and feedback that can help you understand why you lose business.

Someone with a lot of time on their hands calculated Keanu Reeves earned over $39,000 for every spoken word in the new John Wick movie. Sales reps can learn from that and from Bill Farquharson’s blog this week.

“What do I need you for? I’ve got Google.” Those words typically come from the lips of a younger buyer. Overcoming that objection is not likely to work. So, you’d best use the advice in Bill Farquharson’s blog this week.

After learning about print (aka Drinking from a fire hose) you set out as a sales rep. In this week’s blog, Bill Farquharson gives you three pieces of solid advice.

The “Price” objection; Finding the hybrid worker; Getting your price. Yup. These are all solid obstacles for sales reps. But there one that tops them all and NO ONE is admitting to it. Find out more in Bill Farquharson’s blog.

If Bill Farquharson ran the world, he’d make a few changes. Baseball would lose the Designated Hitter. Perfect weather days would result in a paid day off. The next item on his wish list is something he’s been championing for years. Find out in this week’s blog.

Sell more in less time. Work less, do more. These statements epitomize the goal of time management. In this week’s blog, Bill Farquharson provides another clue to get you one step closer.

If all goes to plan, a sales rep builds a book of business and works it for years to come. The End. But in real life, it doesn’t quite work like that. In this week’s blog, Bill Farquharson gives legacy reps three things to think about…and avoid.

The best time manager in the Farquharson family wasn’t Bill or new print company owner Andy. It was their mother. In Bill’s blog this week, learn how she used the remains of the day to get ’er done.