The Sales Vault

“The Four Agreements” by Don Miguel Ruiz

According to the author, everything a person does is based on agreements they have made with themselves, with others, with God, and with life itself.

If I ran the world, I would make this book — and “How to Win Friends and Influence People” by Dale Carnegie — required reading as a prerequisite to turning age, oh, twelve.

The author’s simple message includes four agreements to make with oneself, with others, with God, and with life itself:

  1. Be impeccable with your word
  2. Make no assumptions
  3. Take nothing personally
  4. Always do your best

This book is one of my go-to basics when I am struggling on a personal or professional level. Reading this book will make you a better salesperson, for sure, but it’s message is transcending to a deeper, more meaningful place. Read it you will understand why it has been on the New York Times bestsellers list for as long as it has.

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