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Workshop Replays
Insider Replay: Making Contact & Maintaining Relationships
Want to master the art of client connection? Watch the replay of Bill Farquharson’s October 29th 2024 workshop to learn today’s best practices for making impactful first impressions and maintaining client relationships in the competitive graphic arts industry.
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Insider Replay: Marketing Workshop: Building a Customer Loyalty Program
Ready to turn customers into loyal advocates? This week’s marketing workshop reveals proven customer loyalty building strategies specifically for the graphic arts industry. Learn how to design loyalty tiers, incentivize reorders, and retain high-value clients. Watch the replay now to see how a well-crafted loyalty program can transform your business.
Insider Replay: Selling to Different Personalities
Unlock the secrets of selling to different personalities! In this replay, you’ll learn how to recognize key personality types, use the DiSC model to adapt your approach, and refine your sales strategy for greater success. Watch now for actionable insights that can transform your sales performance.
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Insider Replay: Marketing Workshop: The Role of AI in Marketing
Curious about how AI can boost your marketing efforts? In this week’s Marketing Workshop, Bill Farquharson leads an interactive discussion on using AI to enhance your marketing strategy. Learn how AI can personalize your outreach, predict customer needs, and help you brainstorm new ideas! Click to watch the replay now.
Insider Replay: How to Create a Well-Rounded Sales Strategy
This replay of Bill Farquharson’s “How to Create a Well-Rounded Sales Strategy” workshop covers everything from marketing campaigns and client retention to time management and personal development. Learn the key strategies that drive sustainable sales success.
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Insider Replay: Marketing Workshop: What’s stopping you from running a marketing campaign?
Missed the workshop? Watch the replay of Bill Farquharson’s discussion on overcoming the obstacles that stop you from running a successful marketing campaign. From time management to creative ideas, discover strategies to kickstart your marketing efforts.
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Insider Replay: New to Sales: Solve the Problem, Earn the Order
In this replay of Bill Farquharson’s “New to Sales” workshop, learn how to overcome challenges like fear of rejection, time management, and building client relationships. Gain confidence and improve your sales skills with practical strategies that help you solve problems and close deals.
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Insider Replay: Motivation, Fatigue, Burnout, and Reset Workshop
In this replay of Bill Farquharson’s “Motivation” workshop, explore strategies to maintain motivation, overcome fatigue, prevent burnout, and reset your energy levels. Learn practical tips for staying focused and engaged in your sales career.
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Insider Replay: Marketing Workshop: Tracking Marketing Success
In this replay of Bill Farquharson’s Marketing Workshop on “Tracking Sales Success”, gain insights on how others are measuring the effectiveness of marketing efforts and hear from industry peers on how they measure marketing success.
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Insider Replay: New-to-Sales Workshop: The 4 Keys to Sales Success
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Short Attention Span Sales Tips
Your Fall Sales Plan
And just like that, summer was over. Are you ready for the three most important selling months of the year? You will be after Bill Farquharson’s Short Attention Span Sales Tip.
After the Sting, an Opportunity
Frank Romano once joked, “Bill, you can make a sales tip out of anything.” That challenge is put to the test this week when Bill Farquharson discovers a hornets’ nest the hard way. Check out this week’s Short Attention Span Sales Tip.
Print is Dead…For Some
BREAKING NEWS: Bill Farquharson declares print dead! Caught with a hot mic, sales trainer and Short Attention Span Sales Tip creator Bill Farquharson makes an astonishing admission. Hear and read it for yourself.
Friday, What is up with you?
It used to be Friday was just another day in the selling week. But for a number of reasons, things have changed and sales reps need to think about how best to use the suddenly-quiet day. Find out more in Bill Farquharson’s Short Attention Span Sales Tip.
How Often to Follow Up
The answer to the question, “Hey, Bill, how often should I follow up?” is personal. It is also revealed in Bill Farquharson’s Short Attention Span Sales Tip this week
Eight No’s and a Yes
What does it take to get an appointment? A lot of the wrong responses, each looking negative. Take Bill Farquharson’s advice from this week’s Short Attention Span Sales Tip and follow the no’s to a yes.
Sales Opportunities Abound
Leads arrive in the mail every day. You walk past your next potential sale every time you go to the store. A conversation with a friend leads to an appointment. Keep your head up, listen to Bill Farquharson’s Short Attention Sales Tip, and good things will happen.
Sales Energy
Most of Bill Farquharson’s Short Attention Span Sales Tips are written and recorded in the morning. This one was done after 4pm. Find out why that is relevant when it comes to planning your day.
Summer Sales Plan
Finally! We reach the week that includes the Fourth of July. If you have been following Bill Farquharson’s advice, you will not experience a summer slowdown. In this week’s Short Attention Span Sales Tip, Bill gives you a focal point to finishing the year strong.
Get Your Sales Jersey Dirty
New sales reps and those trying to get to the next level don’t need to be told to practice daily sales activities. It’s the legacy reps heavily focused on managing existing accounts who need to hear the message in this Bill Farquharson Short Attention Span Sales Tip.
Short Attention Span Sales Blog
Another Great Use for AI
Too late to help with his angry email, a presenter gave Bill Farquharson a great idea for ChatGPT. Hopefully, it is not too late for you.
The Real Value of Monthly Sales Numbers
After an especially strong first 6 months of 2024, Bill Farquharson looks back to last year’s numbers differently than the average Joe. Instead of wondering if he was a success, Bill uses them as motivation. Find out how in this week’s blog.
Who’s Afraid of a Bad Review?
An annoying, rude, pushy customer seems like an easy outcome: Fire them! But what if you fear a bad review? In his blog this week, Bill Farquharson reports on two key points made when this issue was discussed in a recent workshop.
The 50% No-Show Appointment
While waiting on half of the invited-and-confirmed meeting members, Bill Farquharson cranked out a blog tip so you don’t have to sit and wait for half of your next meeting to show up and ultimately not show.
How to REALLY Get Organized
No general goes into battle without a plan. No scientist performs research without a plan. And no sales rep should begin a week without having first read Bill Farquharson’s blog this week.
How would you manage you?
Imagine if you could go back to your teen years knowing what you know now and say to your parents, “Here’s how to parent me.” As a sales rep, you have that chance. In this week’s blog, Bill Farquharson advises you on getting more from your manager.
Language, Please
Bad language has a place in today’s world. Joe Pesci isn’t Joe Pesci without the use of, um, colorful language. But in business, where is the line? That’s the question Bill Farquharson explores carefully in this week’s blog.
What Changes When You Succeed
The good news is, you’ve hit your goals. The bad news is, what comes next. In this week’s blog, Bill Farquharson shares two downsides to success and why they need to be avoided.
Howard Gets Rejected
A salesman is told he needs to make 50 cold calls a day. Day after day, the man drives to an office building, takes the elevator to the top, and knocks on every door he sees. That’s a lot of rejection. The year is 1979. Today, that former salesman is worth $5.7 billion. Find out why he credits his cold calling days and the hope it gives the rest of us.
One Reason for Poor Sales
If you have a gym membership but don’t go, it is easy to understand why you are not in shape. But what about your sales volume? Can this same thinking be applied? Read Bill Farquharson’s blog and find out.
On-Demand Courses
Downloadable Tools & Templates
Whitepapers
Articles
Best Ways for Salespeople to Get Their Point Across When Selling Printing
It is remarkable just how many salespeople I know and work with have ADD. Attention Deficit Disorder is typically a diagnosis associated with middle school-aged kids who, like me, were once called dreamers, class-disrupters, and unfocused. Are those with ADD deficient of paying attention? Yes, we are. Is it a disorder? Not in my experience. […]
Five Tips I Can’t Teach You When It Comes to Selling More Printing
There are fundamental lessons to sales. These are the basics — the building blocks — if you will. Follow them and you will find some level of success in sales. As a sales trainer and coach, I can walk you through them: Make a high-value, well researched sales call to the right target market by […]
Five Odd Pieces of Sales Advice
When I joined the local golf club, it was only the old guys who played in the Saturday morning pickup games. We called them “golf in slow motion.” Now, I’m that guy. When I started in sales in 1982, we scoffed at the legacy reps who lumbered in and out of the office, drove old […]
Sales Challenges: ‘Houston, We’ve Had a Problem’
Apollo 13 astronaut Jack Swigert’s oft-misquoted words informing mission control something had gone very, very badly on their way to the moon, was easily the greatest understatement of the 20th century. Perhaps had he known the full extent of the damage done to the capsule — not to mention the odds he and the rest […]
10 Sales Questions for Summer
Ah, summertime. Lemonade in a hammock. That novel you’ve been meaning to read. And, finally, a chance to pull the proverbial train into the station, exhale, and think things through. We spend most of the year with our heads down; too busy selling to wonder if we are heading in the right direction. Finding answers […]
Cleaning Out the Sales Closet
A dozen Printing Impressions columns. Fifty-one Short Attention Span Sales Tips. Fifty-one blogs. That is the amount of content I generate on an annual basis. Add to that the occasional white paper, training course, and the various material generated for The Sales Vault, and it makes for a busy and hungry literary machine. Scattered around my desk, […]
Hit the COVID Reset Button
I have AFib, a common heart condition that can cause both arrhythmia and a heart rate that can go from 65 bpm to a sustained rate of 165 in, well, a heartbeat. A few years back, I had an ablation in order to deal with those irritating and dangerous symptoms. For the most part, it […]
Print Sales Lessons I Learned From My Job in College
Here in the Northeast, liquor stores are called “Package Stores,” or “Packies” for short. During my tenure at the University of Massachusetts/Amherst, I worked at Russell Liquors in the center of town, earning $2.05 an hour, thankyouverymuch. Everybody needs a lousy job like this one in their past. You can’t see it in the moment, […]
Your End-of-the-Week Checklist
Finally, it’s Friday afternoon. Another long week of sales challenges is now behind you. Your task list is a mass of scribbles, arrows, and check marks. Sure, there are some bullet points not completed, but when is that not the case? The only thing between this moment and you heading home is that Sales Challenges […]
Surfing for Steady Sales Success
Society in general is set up to believe that the end goal of work is retirement. Put in your 30 to 40 years and you, too, can be on a beach somewhere clad in unattractive shorts, a torn T-shirt, and a metal detector. Pre-COVID, we salespeople, too, had a similar track to follow: Build up […]
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