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Insider Replay: How to create an effective prospecting process Sept. 2024
Watch the replay of How to create an effective prospecting process Workshop September 10th.
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The Marketing Workshop | Sept. 9th Insider Replay
Watch the replay of The Marketing Workshop September 9th.
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Negotiating & Closing | August 27th Insider Replay
Watch the replay of Bill’s August 27th Negotiating & Closing Workshop
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Insider Replay: New-to-Sales Workshop August 28, 2024
Watch the replay of Bill’s August 28th New to Sales Workshop
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Insider Replay: The Marketing Workshop
Watch the replay of The Marketing Workshop August 26th.
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Chat GPT Sales Play Book with Linda Bishop | August 22nd Insider Replay
Watch the replay of the August 22nd Sales and AI ChatGPT playbook with Linda Bishop.
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New-to-Sales Workshop | August 21st Insider Replay
Watch the replay of Bill’s August 21st New to Sales Workshop
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Pre-Call Research Workshop | August 20th Insider Replay
Watch the replay of Bill’s August 20th Pre-call Research Workshop
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The Marketing Workshop | August 19th Insider Replay
Watch the replay of The Marketing Workshop August 19th.
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New to Sales Workshop | August 14th Insider Replay
Watch the replay of Bill’s August 14th “New to Sales” workshop.
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Short Attention Span Sales Tips
A Sales Down Day
Incredibly, Memorial Day is just a week away. That means this Friday is something of a sales down day. Find out how to make the most of it in this week’s Short Attention Span Sales Tip.
Getting Along with Non-Sales Bosses
Learning to communicate with all personality types is a requirement of the job of sales. That skill pays additional benefits when building relationships with a manager or company president who has never been in sales. In this week’s Short Attention Span Sales Tip, Bill Farquharson shares some ideas on how to apply selling skills typically used on clients internally.
Don’t Cold Call
LinkedIn asked for advice on how to cold call. Bill Farquharson’s response was unlike any of the other contributors. He didn’t expand there, but he does for you in this week’s Short Attention Span Sales Tip.
A Sales Team Differentiator
How does a 3/5 star hotel remake itself to be a Ritz Carlton? The same way your sales team can pull together to make a difference in your sales growth. Hear more about it in Bill Farquharson’s Short Attention Span Sales Tip.
Sales Maturity
You’ve missed your flight. That urgent job is not going out on time. Two frustrating situations, to be sure. You have choices in what to do next and how you handle the situation is important enough to be the subject of this week’s Short Attention Span Sales Tip.
Sales Optics
What do Subway Restaurants, a free-anytime hand surgeon, and how you dress have in common? They are all wrapped together in Bill Farquharson’s Short Attention Span Sales Tip.
The Digital Print Sale
A recent digital print user’s group meeting gives Bill Farquharson a chance to remind the industry it takes more than incredible machinery to make those amazing, show-worthy sales. None of it matters without the critical component he talks about in this week’s Short Attention Span Sales Tip.
A Cautionary Sales Tale
QUICK!!! Drop what you are doing and watch this sales tip. It might just keep you from unnecessarily giving away a lot of money. Here’s Bill Farquharson Short Attention Span Sales Tip.
Initial Sales Skills
The first and most important thing to teach a sales rep is product knowledge, right? Well, it depends on who you ask. If you are asking Bill Farquharson, you will get a different answer in this week’s Short Attention Span Sales Tip.
Sales Worthiness
You are reaching for the phone to call a top decision-maker when a feeling comes over you: Why would anyone listen to you? This kind of self-doubt is not unusual. The question is, will you listen to that voice? Perhaps you should listen to Bill Farquharson’s Short Attention Span Sales Tip instead.
Short Attention Span Sales Blog
A Crazy Idea For Hiring a Great Sales Rep
Everyone knows rejection is a part of sales. One guy has an interesting method for finding out if a rep can overcome an important objection: Rejection during the interview. Read more in Bill Farquharson’s blog.
The Worst Thing About Your Blog
Remember when starting a company newsletter was a great idea? Today, they are called blogs. In Bill Farquharson’s blog this week, he blogs about a blog mistake blog writers make in their blog.
Loose Lips Sink Sales
A prospect asks, “What other companies do you work with?” You are tempted to name some names, but before you do, you’d be wise to read Bill Farquharson’s blog.
The Blessing and Curse of Sales ADD
Imagine someone tapping a finger on your head all day, all the while speaking to you in a low tone. That’s ADD. Now, imagine harness that into a sales superpower. It is possible. Learn how in Bill Farquharson’s blog.
Bad Guitar and the New Sales Rep
You are not a natural-born sales rep. Bill Farquharson is not a natural-born musician. His secret to success on a guitar is the same as yours in sales, and it the subject of his blog this week.
How One Intro Email Resulted in a Phone Call
Bill Farquharson sent an email to a prospect. The prospect called Bill right away. How did that happen? It has to do with something at the bottom of the email; something you can read about in this week’s blog.
How to Get a Vendor to Jump Through Hoops
You are in a huge jam and need a vendor’s help. The difference between yes and no comes down to one business practice Bill Farquharson believes in, lives by, and writes about in his blog this week.
The Essence of Sales
He is not real. His best friend is a tiger only he can see. He lives in an imaginary world but he sees life with clarity. His name is Calvin. His tiger is Hobbes. And in this week’s blog, Bill Farquharson shows how he perfectly defined sales in one line.
Why Paper Matters
A certified coach skillfully uses digital options to market her business. But in the end, it’s a paper choice that did what digital could not and resulted in an astonishing 100% success rate. Learn more in Bill Farquharson’s blog.
How to Make LinkedIn Content Readable
LinkedIn posts build a brand, tell a story, establish credibility, and get the phone ringing. But, if no one reads them, what difference does it make? Bill Farquharson’s blog this week details a few lessons he has learned along the way, including one that will grab you immediately.
On-Demand Courses
Downloadable Tools & Templates
Whitepapers
Articles
Messages to the King
This column first appeared in Printing Impressions April 2018 © Bill Farquharson There are many things the boss likes about being, well, The Boss, and he is reminded of one of them every morning as he pulls his cart perfectly between the white lines and directly in front of the sign with his name on […]
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Sales, Chinese Food, and Visualization
This column first appeared in Printing Impressions April 2018 © Bill Farquharson It’s dinner time and you are famished. You weren’t hungry for Chinese food until someone said the trigger words, “Chinese food” and now you can’t get it out of your mind. So, with an intense craving that you didn’t have 10 seconds ago, […]
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Dear Legacy Sales Reps
This column first appeared in Printing Impressions December 2017 © Bill Farquharson Years ago, Joe Davis, the CEO of Consolidated Graphics pulled me aside to discuss a problem: “50% of my sales team does not respond to any form of outside stimuli. I cannot get them off of the dime. That is, I cannot figure […]
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What Is It About Ad Agencies?
This column first appeared in the Titanic’s in house magazine © Bill Farquharson I wrote this piece back when I worked as a steward on the Trade Association Titanic and it caused quite a stir. One member called the captain of the ship to vigorously complain. I ended up calling him directly and we agreed […]
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Sales and Fishy Marketing
This column first appeared in Printing Impressions September 2017 © Bill Farquharson Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” […]
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RFP? No, Thank You
This column first appeared in Printing Impressions November 2017 © Bill Farquharson Based on a true story… An RFP arrived in the mail (or, RFQ if you prefer, “Request for Quote” over “Request for Proposal”). The sales rep looked it over and gave it quick consideration before choosing his response: He wrote, “No, thank you” […]
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For Sale: Time
This column first appeared in Printing Impressions February 2017 © Bill Farquharson No one answers their phone anymore. And yet, there’s a message in that. Did you get it? Calls are not returned. That, too, should tell you something. Does it? What does it say when the customer doesn’t say anything; when you hear nothing […]
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The 30 Year Customer
This column first appeared in Printing Impressions October 2017 © Bill Farquharson Imagine holding on to a customer for 30 years. That amount of time could span an entire sales career. Back in the day, young salespeople just starting out were in awe of the veteran reps who had built a book of business made […]
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7 Sales Secrets You Wish You Knew About DigitalVDP
This column first appeared in Printing Impressions May 2017 © Bill Farquharson No one ever tells you the truth about high school and the fact that there is no Permanent Record that follows you. No one told you that the Apple stock your grandparents bought you would grow 5000% in 15 years. While it’s too […]
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Horton Hears a What?
This column first appeared in Printing Impressions March 2017 © Bill Farquharson Once upon a time, there was a print sales rep named Horton. After three years of hard work, Horton had built up a modest book of business but neither it nor he were particularly spectacular. Or profitable. The work he pulled in was […]
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