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Workshop Replays
Insider Replay: Marketing Workshop: Tracking Marketing Success
In this replay of Bill Farquharson’s Marketing Workshop on “Tracking Sales Success”, gain insights on how others are measuring the effectiveness of marketing efforts and hear from industry peers on how they measure marketing success.
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Insider Replay: New-to-Sales Workshop: The 4 Keys to Sales Success
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Insider Replay: Selling to Banks
Watch the replay of Bill Farquharson’s “Selling to Banks” workshop exploring key strategies for approaching and selling print, signage, and promotional services to banks. Learn how to understand the banking industry’s unique needs, position yourself as a subject matter expert, and craft compelling pitches that resonate with decision-makers.
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Insider Replay: Better Communication Workshop
Watch the replay of Bill’s Better Communication Workshop | September 2024
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Insider Replay: New-to-Sales Workshop: Handling Objections
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Google Business Profile Mastery Workshop | Insider Replay
Watch the replay of Bill’s Google Business Profile Mastery Workshop with Blue Vine | September 2024
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Insider Replay: The Marketing Workshop Sept. 23, 2024
Watch the replay of The Marketing Workshop September 23rd.
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Effective Sales Presentations | Sept. 17th Insider Replay
Watch the replay of Bill’s
“Effective Sales Presentations” workshop from September 17th.
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The Marketing Workshop | Sept. 16th Insider Replay
Watch the replay of The Marketing Workshop September 16th.
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Insider Replay: How to create an effective prospecting process Sept. 2024
Watch the replay of How to create an effective prospecting process Workshop September 10th.
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Short Attention Span Sales Tips
Eight No’s and a Yes
What does it take to get an appointment? A lot of the wrong responses, each looking negative. Take Bill Farquharson’s advice from this week’s Short Attention Span Sales Tip and follow the no’s to a yes.
Sales Opportunities Abound
Leads arrive in the mail every day. You walk past your next potential sale every time you go to the store. A conversation with a friend leads to an appointment. Keep your head up, listen to Bill Farquharson’s Short Attention Sales Tip, and good things will happen.
Sales Energy
Most of Bill Farquharson’s Short Attention Span Sales Tips are written and recorded in the morning. This one was done after 4pm. Find out why that is relevant when it comes to planning your day.
Summer Sales Plan
Finally! We reach the week that includes the Fourth of July. If you have been following Bill Farquharson’s advice, you will not experience a summer slowdown. In this week’s Short Attention Span Sales Tip, Bill gives you a focal point to finishing the year strong.
Get Your Sales Jersey Dirty
New sales reps and those trying to get to the next level don’t need to be told to practice daily sales activities. It’s the legacy reps heavily focused on managing existing accounts who need to hear the message in this Bill Farquharson Short Attention Span Sales Tip.
Email and Sales Apps and Teams, Oh My!
There are many, many, MANY communications channels in use. In this week’s Short Attention Span Sales Tip, Bill Farquharson gives you a communications pecking order to set expectations and mitigate the possibility someone is out there awaiting a response to a message you never saw.
Limit Your Sales Day
Want to sell more in less time? Work less hours. That was the lesson Bill Farquharson learned while flying to London to meet his daughter’s new boyfriend. Get the whole story in this week’s Short Attention Span Sales Tip.
Origin Story
Companies are started out of necessity, opportunity, and passion. Their origin stories can be interesting, captivating, or boring. Usually, the only ones who care are the founders themselves. You know them, they are the people making the big decisions. In this week’s Short Attention Span Sales Tip, Bill Farquharson shows you why you need to care.
Chameleon Sales
It’s no surprise the hardest personality type to sell to is The Bully. But what’s on Bill Farquharson’s mind in this week’s Short Attention Span Sales Tip is a sales rep’s need to quickly ascertain who you are talking to and adjusting accordingly, especially when you don’t have the luxury of a face to face conversation
A Sales Down Day
Incredibly, Memorial Day is just a week away. That means this Friday is something of a sales down day. Find out how to make the most of it in this week’s Short Attention Span Sales Tip.
Short Attention Span Sales Blog
How would you manage you?
Imagine if you could go back to your teen years knowing what you know now and say to your parents, “Here’s how to parent me.” As a sales rep, you have that chance. In this week’s blog, Bill Farquharson advises you on getting more from your manager.
Language, Please
Bad language has a place in today’s world. Joe Pesci isn’t Joe Pesci without the use of, um, colorful language. But in business, where is the line? That’s the question Bill Farquharson explores carefully in this week’s blog.
What Changes When You Succeed
The good news is, you’ve hit your goals. The bad news is, what comes next. In this week’s blog, Bill Farquharson shares two downsides to success and why they need to be avoided.
Howard Gets Rejected
A salesman is told he needs to make 50 cold calls a day. Day after day, the man drives to an office building, takes the elevator to the top, and knocks on every door he sees. That’s a lot of rejection. The year is 1979. Today, that former salesman is worth $5.7 billion. Find out why he credits his cold calling days and the hope it gives the rest of us.
One Reason for Poor Sales
If you have a gym membership but don’t go, it is easy to understand why you are not in shape. But what about your sales volume? Can this same thinking be applied? Read Bill Farquharson’s blog and find out.
I No Longer Can’t
Bill Farquharson was asked to memorize 7 different patterns of 18 notes in a specific order spread out over 6 guitar strings. You are being asked to open new accounts. Both of you think, “I can’t.” Read Bill’s blog and find out how to change your thinking.
“And Then, My Head Exploded”
Searching for a printer in Texas, Bill Farquharson came close to insanity when he saw the results. Take his advice regarding this simple, controllable task, and you might just prevent that from happening.
A Crazy Idea For Hiring a Great Sales Rep
Everyone knows rejection is a part of sales. One guy has an interesting method for finding out if a rep can overcome an important objection: Rejection during the interview. Read more in Bill Farquharson’s blog.
The Worst Thing About Your Blog
Remember when starting a company newsletter was a great idea? Today, they are called blogs. In Bill Farquharson’s blog this week, he blogs about a blog mistake blog writers make in their blog.
Loose Lips Sink Sales
A prospect asks, “What other companies do you work with?” You are tempted to name some names, but before you do, you’d be wise to read Bill Farquharson’s blog.
On-Demand Courses
Downloadable Tools & Templates
Whitepapers
Articles
Best Ways for Salespeople to Get Their Point Across When Selling Printing
It is remarkable just how many salespeople I know and work with have ADD. Attention Deficit Disorder is typically a diagnosis associated with middle school-aged kids who, like me, were once called dreamers, class-disrupters, and unfocused. Are those with ADD deficient of paying attention? Yes, we are. Is it a disorder? Not in my experience. […]
Five Tips I Can’t Teach You When It Comes to Selling More Printing
There are fundamental lessons to sales. These are the basics — the building blocks — if you will. Follow them and you will find some level of success in sales. As a sales trainer and coach, I can walk you through them: Make a high-value, well researched sales call to the right target market by […]
Five Odd Pieces of Sales Advice
When I joined the local golf club, it was only the old guys who played in the Saturday morning pickup games. We called them “golf in slow motion.” Now, I’m that guy. When I started in sales in 1982, we scoffed at the legacy reps who lumbered in and out of the office, drove old […]
Sales Challenges: ‘Houston, We’ve Had a Problem’
Apollo 13 astronaut Jack Swigert’s oft-misquoted words informing mission control something had gone very, very badly on their way to the moon, was easily the greatest understatement of the 20th century. Perhaps had he known the full extent of the damage done to the capsule — not to mention the odds he and the rest […]
10 Sales Questions for Summer
Ah, summertime. Lemonade in a hammock. That novel you’ve been meaning to read. And, finally, a chance to pull the proverbial train into the station, exhale, and think things through. We spend most of the year with our heads down; too busy selling to wonder if we are heading in the right direction. Finding answers […]
Cleaning Out the Sales Closet
A dozen Printing Impressions columns. Fifty-one Short Attention Span Sales Tips. Fifty-one blogs. That is the amount of content I generate on an annual basis. Add to that the occasional white paper, training course, and the various material generated for The Sales Vault, and it makes for a busy and hungry literary machine. Scattered around my desk, […]
Hit the COVID Reset Button
I have AFib, a common heart condition that can cause both arrhythmia and a heart rate that can go from 65 bpm to a sustained rate of 165 in, well, a heartbeat. A few years back, I had an ablation in order to deal with those irritating and dangerous symptoms. For the most part, it […]
Print Sales Lessons I Learned From My Job in College
Here in the Northeast, liquor stores are called “Package Stores,” or “Packies” for short. During my tenure at the University of Massachusetts/Amherst, I worked at Russell Liquors in the center of town, earning $2.05 an hour, thankyouverymuch. Everybody needs a lousy job like this one in their past. You can’t see it in the moment, […]
Your End-of-the-Week Checklist
Finally, it’s Friday afternoon. Another long week of sales challenges is now behind you. Your task list is a mass of scribbles, arrows, and check marks. Sure, there are some bullet points not completed, but when is that not the case? The only thing between this moment and you heading home is that Sales Challenges […]
Surfing for Steady Sales Success
Society in general is set up to believe that the end goal of work is retirement. Put in your 30 to 40 years and you, too, can be on a beach somewhere clad in unattractive shorts, a torn T-shirt, and a metal detector. Pre-COVID, we salespeople, too, had a similar track to follow: Build up […]
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