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Short Attention Span Sales Tips

A Sales Down Day

Incredibly, Memorial Day is just a week away. That means this Friday is something of a sales down day. Find out how to make the most of it in this week’s Short Attention Span Sales Tip.

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Getting Along with Non-Sales Bosses

Learning to communicate with all personality types is a requirement of the job of sales. That skill pays additional benefits when building relationships with a manager or company president who has never been in sales. In this week’s Short Attention Span Sales Tip, Bill Farquharson shares some ideas on how to apply selling skills typically used on clients internally.

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Don’t Cold Call

LinkedIn asked for advice on how to cold call. Bill Farquharson’s response was unlike any of the other contributors. He didn’t expand there, but he does for you in this week’s Short Attention Span Sales Tip.

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A Sales Team Differentiator

How does a 3/5 star hotel remake itself to be a Ritz Carlton? The same way your sales team can pull together to make a difference in your sales growth. Hear more about it in Bill Farquharson’s Short Attention Span Sales Tip.

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Sales Maturity

You’ve missed your flight. That urgent job is not going out on time. Two frustrating situations, to be sure. You have choices in what to do next and how you handle the situation is important enough to be the subject of this week’s Short Attention Span Sales Tip.

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Sales Optics

What do Subway Restaurants, a free-anytime hand surgeon, and how you dress have in common? They are all wrapped together in Bill Farquharson’s Short Attention Span Sales Tip.

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The Digital Print Sale

A recent digital print user’s group meeting gives Bill Farquharson a chance to remind the industry it takes more than incredible machinery to make those amazing, show-worthy sales. None of it matters without the critical component he talks about in this week’s Short Attention Span Sales Tip.

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A Cautionary Sales Tale

QUICK!!! Drop what you are doing and watch this sales tip. It might just keep you from unnecessarily giving away a lot of money. Here’s Bill Farquharson Short Attention Span Sales Tip.

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Initial Sales Skills

The first and most important thing to teach a sales rep is product knowledge, right? Well, it depends on who you ask. If you are asking Bill Farquharson, you will get a different answer in this week’s Short Attention Span Sales Tip.

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Sales Worthiness

You are reaching for the phone to call a top decision-maker when a feeling comes over you: Why would anyone listen to you? This kind of self-doubt is not unusual. The question is, will you listen to that voice? Perhaps you should listen to Bill Farquharson’s Short Attention Span Sales Tip instead.

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Short Attention Span Sales Blog

Loose Lips Sink Sales

A prospect asks, “What other companies do you work with?” You are tempted to name some names, but before you do, you’d be wise to read Bill Farquharson’s blog.

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The Essence of Sales

He is not real. His best friend is a tiger only he can see. He lives in an imaginary world but he sees life with clarity. His name is Calvin. His tiger is Hobbes. And in this week’s blog, Bill Farquharson shows how he perfectly defined sales in one line.

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Why Paper Matters

A certified coach skillfully uses digital options to market her business. But in the end, it’s a paper choice that did what digital could not and resulted in an astonishing 100% success rate. Learn more in Bill Farquharson’s blog.

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How to Make LinkedIn Content Readable

LinkedIn posts build a brand, tell a story, establish credibility, and get the phone ringing. But, if no one reads them, what difference does it make? Bill Farquharson’s blog this week details a few lessons he has learned along the way, including one that will grab you immediately.

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Messages to the King

This column first appeared in Printing Impressions April 2018 © Bill Farquharson There are many things the boss likes about being, well, The Boss, and he is reminded of one of them every morning as he pulls his cart perfectly between the white lines and directly in front of the sign with his name on […]

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Sales, Chinese Food, and Visualization

This column first appeared in Printing Impressions April 2018 © Bill Farquharson It’s dinner time and you are famished. You weren’t hungry for Chinese food until someone said the trigger words, “Chinese food” and now you can’t get it out of your mind. So, with an intense craving that you didn’t have 10 seconds ago, […]

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Dear Legacy Sales Reps

This column first appeared in Printing Impressions December 2017 © Bill Farquharson Years ago, Joe Davis, the CEO of Consolidated Graphics pulled me aside to discuss a problem: “50% of my sales team does not respond to any form of outside stimuli. I cannot get them off of the dime. That is, I cannot figure […]

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What Is It About Ad Agencies?

This column first appeared in the Titanic’s in house magazine © Bill Farquharson I wrote this piece back when I worked as a steward on the Trade Association Titanic and it caused quite a stir. One member called the captain of the ship to vigorously complain. I ended up calling him directly and we agreed […]

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Sales and Fishy Marketing

This column first appeared in Printing Impressions September 2017 © Bill Farquharson Sales were slow. Very slow. The salesman sat at his desk and festered. He was frustrated by his lack of results and wondered what he was doing wrong. “Well,” he thought to himself, “there’s only one thing I can do: I’m going fishing!” […]

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RFP? No, Thank You

This column first appeared in Printing Impressions November 2017 © Bill Farquharson Based on a true story… An RFP arrived in the mail (or, RFQ if you prefer, “Request for Quote” over “Request for Proposal”). The sales rep looked it over and gave it quick consideration before choosing his response: He wrote, “No, thank you” […]

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For Sale: Time

This column first appeared in Printing Impressions February 2017 © Bill Farquharson No one answers their phone anymore. And yet, there’s a message in that. Did you get it? Calls are not returned. That, too, should tell you something. Does it? What does it say when the customer doesn’t say anything; when you hear nothing […]

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The 30 Year Customer

This column first appeared in Printing Impressions October 2017 © Bill Farquharson Imagine holding on to a customer for 30 years. That amount of time could span an entire sales career. Back in the day, young salespeople just starting out were in awe of the veteran reps who had built a book of business made […]

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7 Sales Secrets You Wish You Knew About DigitalVDP

This column first appeared in Printing Impressions May 2017 © Bill Farquharson No one ever tells you the truth about high school and the fact that there is no Permanent Record that follows you. No one told you that the Apple stock your grandparents bought you would grow 5000% in 15 years. While it’s too […]

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Horton Hears a What?

This column first appeared in Printing Impressions March 2017 © Bill Farquharson Once upon a time, there was a print sales rep named Horton. After three years of hard work, Horton had built up a modest book of business but neither it nor he were particularly spectacular. Or profitable. The work he pulled in was […]

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