- Fully Promoted Member Exclusive
- Recorded Zoom Workshops & Key Takeaways
- September 22, 2025
Fully Promoted Exclusive: How to Follow Up Without Being Annoying
Follow-up is where deals are won—or lost. Do it too little, and opportunities vanish. Do it too much, and you risk annoying the very people you’re trying to win over. In this Fully Promoted Exclusive replay, Bill Farquharson and members share smart strategies for staying top-of-mind without sounding pushy. You’ll hear real-world stories of follow-up wins (and fails), learn how to set the right cadence, and discover how to add value at every touchpoint. Whether it’s after a quote, a sales call, or months of silence, this session gives you a playbook for turning “just checking in” into meaningful progress.
Key Takeaways
- Cadence matters: A good rhythm is 2–3 days after sending a quote, weekly for active opportunities, and monthly for long-term prospects.
- Confirm receipt: Always verify that your quote or email actually landed—don’t assume silence means rejection.
- Add value in every touch: Share fresh ideas, event tips, or industry insights instead of bland “checking in” messages.
- Know when to walk away: Price-only buyers aren’t worth endless quotes—shift the focus to ideas and strategy.
- Personalize your follow-up: Tailor frequency and format (email, text, call, in-person) to the client’s preferences.
- Leverage tools: CRMs, spreadsheets, and even AI can help you track activity and generate value-driven resources to share.
- Shift from quoting to advising: Move beyond being a price provider—get invited in at the idea stage where you add the most value.
Watch the Replay
Watch the replay now and learn how to follow up with confidence and purpose. Use these strategies to stay visible, add value, and close more deals—without ever being “that annoying salesperson.”
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