Most sales reps quit after one or two attempts. That’s great news for you. In this session, Bill breaks down what smart persistence actually looks like—consistent follow-up that adds value, doesn’t feel desperate, and keeps you top-of-mind without becoming annoying.

You’ll learn how to structure a repeatable follow-up sequence, what to say (and what not to say), and how to use repetition strategically to stand out in a world where everyone else disappears. The “secret” isn’t talent—it’s doing what 90% won’t do, long enough to win.