In a crowded marketplace, simply showing up and collecting business cards is not enough. In this marketing workshop, print shop owners, salespeople, and professionals in signage, promotional items, labels, and packaging will discover how to network with genuine purpose. Led by marketing expert Bill Farquharson, you’ll learn how to pinpoint the best events to attend, approach new contacts with confidence, and follow up in ways that convert introductions into loyal clients. Move beyond the “vendor” label and become a trusted resource for prospects, turning casual conversations into consistent referrals and sustained growth. Come prepared to transform your networking efforts into a key driver of long-term, repeat business.