The first sales appointment sets the tone for everything that follows—get it right, and you control the process; get it wrong, and you’re chasing ghosts. In this session, we’ll walk through how to open strong, guide the conversation with purpose, ask discovery questions that reveal real pain points, and establish clear next steps. Whether it’s virtual or face-to-face, you’ll learn how to own the call, earn trust, and position yourself as the obvious choice—without sounding like a rep reading from a script.