Hospitals and healthcare systems are large, complex organizations with ongoing needs for wayfinding, environmental graphics, wall murals, privacy films, event signage, construction signage, and more. The opportunity is significant, but so is the challenge of figuring out who buys what and how to get in the door. In this SpeedPro-only Zoom workshop, we’ll break down what hospitals buy, why they buy it, and who influences the decision. You’ll walk away with practical sales angles, smarter research strategies, and ideas for positioning your studio as a valuable resource—not just another signage vendor. Hear from SpeedPro peers who have successfully sold into this market. Please join us.