People hate being sold to—but they love learning something useful. In this workshop, you’ll learn how to shift from “pitching” to educating so prospects come to you already trusting your expertise. We’ll cover how to position yourself as a subject matter expert, simplify your message so it lands fast, and turn education into lead generation (without spending your life making content).

You’ll leave with practical ideas for educational selling you can use immediately—like quick LinkedIn teaching posts, short “tip” emails, and conversation starters that make follow-up feel natural instead of awkward. If you’re tired of chasing cold prospects, this approach creates warmer conversations and better-fit opportunities.