Small-talk Sales
This summer will no doubt feature a cookout or two. It’s perfect training ground for you to practice the art of small-talk, including one key element which will make you the most popular person there. Read more in Bill’s blog.
Category: Time Management
How to Lose a Customer Instantly
In addition to having a screw loose, Bill Farquharson needs some tiles replaced in his pool. But there is one company who won’t be getting his business and it’s all because of the way they answer the phone. Find out more in this week’s blog.
Where to Donate Print and Signage
You can’t be in the print & business without fielding a deluge of donation requests. In this week’s blog, Bill gives a couple of ideas for donating strategically.
That Time a Helicopter Interrupted an Important Call
Bill Farquharson takes an important call just as he is getting into his car, with his guitar tucked under his arm, and at the precise moment a helicopter lands in the backyard at his guitar teacher’s house. You know: Business as usual! In this week’s blog Bill talks about the mistake he made and the lesson he (re) learns.
Deliver and Delight
With customer service at an all-time low, there is an opportunity to differentiate and stand out simply by doing the bare minimum. A missed opportunity while picking up a new used car provides an example of how we all need to, “deliver and delight.”
Work a Full Week
As a sales rep, you have a lot of flexibility when it comes to your work schedule. In general, you can come and go as you please. The right to make your own hours applies in every situation…Except for the one Bill talks about in his blog this week.
Clients Happy, Vendors Happier
While everyone is struggling to find paper, one printer has seen very little disruption. Find out how she did it and what you need to know in order to be at the top of a paper vendor’s preferred list.
Pain Points
Bill Farquharson’s marketing guru daughter gives him great advice and charges the “friends and family” rate. “But that’s it. Next one will cost you! Dad.” This week, he shares her simple guidance.
Grow Up
You don’t need Bill Farquharson’s blog to tell you to network, but his advice this week will give you a different idea based on that same theme and it just make you a VIP with your company.
Overcoming the “We Don’t Print” Objection
The “We don’t print” objection is one of the most difficult mountains a salesperson can climb. It’s that same high degree of difficulty that makes it the most satisfying to overcome. Here’s how…
