The Sales Vault

Category: Selling Skills

Be Ready

A franchise restaurant opening results in a national sales record. Did they run out of food? No, because they knew and followed the advice echoed in this week’s Short Attention Span Sales Tip.

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A Vendor Crystal Ball

Wouldn’t it be great to know what kind of experience you will have with a customer before they become a customer? Knowing ahead of time might affect how hard you push and how much you sacrifice in order to make them a client. In a recent Sales Vault workshop, a signage sales rep came up with a novel idea which Bill Farquharson shares in this week’s blog.

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Outgrowing the Price Objection

Sometimes, price gets you in the door. Great, but what about the long term? In this week’s Short Attention Span Sales Tip, Bill Farquharson shows you how to get away from the need to be the lowest price.

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The Best Sign a Sales Rep Can See

“We already have a vendor” is a tough and frustrating sales objection. First, you want to BE that vendor, but second, why are they not interested in hearing new ideas? Bill Farquharson recalls a sign sitting in the lobby of a printer in Baltimore which serves as an example for how it should be.

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Soul-Searching Sales

Without a face to face meeting, how can we know the personality of a new customer or prospect? In this week’s Short Attention Span Sales Tip, Bill Farquharson reveals the best source of information.

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