The Sales Vault

Category: Selling Skills

A New Sales Focus

The success rate for a new sales hire is not great. Half don’t make it a year and 80% won’t see Year Three. There are a lot of reasons for that, but one is a focus on the wrong metrics. In this week’s Short Attention Span Sales Tip, Bill Farquharson gives you a different idea.

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Communication and Follow Up

“What makes you different?” was the question from a prospective customer. You can talk equipment, capabilities, or you can take Bill’s advice in this week’s Short Attention Span Sales Tip.

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The Longest 30 Seconds of My Life

When a client challenges your price, you have two choices: Justify or lower. In this week’s blog, Bill Farquharson exemplifies that statement with a story about a client who asked him to cut his price in half.

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But, Can’t, Try

Imagine a sales conversation where you are not allowed to use certain words under the penalty of a monetary fine. Well, on a recent Zoom call, one participant eliminated three words from her vocabulary. The result was an intriguing approach to sales and a lesson for us all.

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How to Handle the Charity Request

They come in weekly and sometimes daily. Non-profits want free stuff and, hey, you don’t get if you don’t ask. In this week’s blog, Bill Farquharson offers up an idea for dealing with the requests while still being kind and accommodating.

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