The Sales Vault

Category: Sales Calls

A Killer Sales Assumption

How do you react when a client says, “We already have a vendor”? 99% of sales people make an assumption that kills a potential opportunity. One of Bill Farquharson’s clients took the road less traveled, and it made all the difference.

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Sales Brief

By the time you reach the end of this sentence, your attention span might be challenged. Such is the case with our clients and we need to learn how to use an economy of words when we communicate. With increasing brevity, Bill Farquharson makes the point in this week’s Short Attention Span Sales Tip.

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Sales Affirmation

On a call with a daughter, Bill Farquharson heard four words that made him soar: “I believe in you.” This affirmation is what’s needed for all sales reps from time to time. In this week’s Short Attention Span Sales Tip, Bill tells you how to use these four words to support your sales team.

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