The Sales Vault

Category: Creative Selling

A Common August Sales Objection

It’s August and it’s quiet. Too quiet. So, you decide to make some calls, only to hear a prospect say, “It’s August and it’s quiet.” You can accept that and promise to call back in September or you can take Bill Farquharson’s advice in this week’s blog.

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Expanding the 1pm Appointment

When is midday sales appointment not a day-killer? When you take the advice of a guy who used to put 35,000 sales miles on his car every year without leaving the confines of eastern Massachusetts. Read Bill’s blog for more.

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The Vehicle Wrap Curse

Bill Farquharson sat at a stop sign behind a van with a beautiful vehicle wrap. In from of him was a car taking its sweet time before deciding what to do. What happened next is a lesson for all company drivers. Read about it in this week’s blog.

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Why Marketing Frustrates

Imagine NASA’s challenge of launching a probe to a location millions of light years away. They don’t know if they’ve done it right for years after the capsule leaves Earth. Frustrating. Marketers can relate. This week, Bill Farquharson sets your expectations in the same way his Marketing Director set his.

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Don’t Ask That. Ask This.

“Is now a good time to talk?” is one of the worst ways to open a cold call. Yet, it is the go-to for most sales reps. Bill Farquharson has a better idea and recalls an actual call from a telemarketer to make his point.

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Planning for Downtime

Now that Memorial Day is behind us, you need to start looking at an upcoming block of days that are almost guaranteed to be anything but productive and make the most of that time. Let Bill Farquharson explain in this week’s blog.

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How to Instantly Gain Credibility

Standing in his kitchen and listening to a sales pitch, Bill Farquharson heard something that gave the rep instant credibility. Find out what it was and what you need to do in this week’s Short Attention Span Sales Tip.

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