Fully Promoted Replay: How to Double Your Bidding “Win” Success

Follow-Up is Everything

• Top performers don’t just send a quote and wait—they follow up consistently.
• Use email, phone calls, and even text to confirm receipt, check decision timelines, and keep the deal warm.
• Even a quick “Did you receive the quote?” can make all the difference—especially if it landed in their spam folder.

Create a Structured Process

• Don’t rely on memory—use spreadsheets or CRMs to track follow-ups and set reminders.
• Follow-up cadence varies, but a 2-day touchpoint is common. Continue until you get a “yes,” “no,” or specific feedback.

Ask Bold Questions

• “Do you have any objections to moving forward?”
• “What’s preventing you from saying yes today?”
• Get honest feedback early—price, product, timing, or indecision—and handle it head-on.

Add Value Beyond Price

• Include testimonials, case studies, and capability statements with your quotes.
• Show clients why they should buy from you—not just what they’re buying.

Use Behavioral Psychology

• Assume the sale. Use confident language like “next steps” or “we’ll just need your artwork.”
• Let the client pump the brakes if needed, but approach every quote with quiet confidence.

Bundle and Upsell Strategically

• Add alternate product suggestions or kits that solve a broader need.
• Use Amazon-style “clients who bought this also bought…” logic to increase order size.

Use Spec Samples Effectively

• Send personalized spec samples (like hats or mugs with the prospect’s logo) to impress and open doors.
• Include a handwritten note and mail it with premium packaging for extra impact.

Never Waste a Lost Bid

• If you didn’t win, ask: “Can you share why you chose another vendor?”
• Follow up after delivery: “Did everything go smoothly?” This builds trust for the next opportunity.

Know When to Stop (and When to Drip)

• For small orders (e.g. $200), it’s okay to stop after 2–4 touches.
• For larger opportunities, keep following up until you get closure—or shift them into a drip marketing campaign.

Start with Better Qualification

• Before quoting, ask about budget, timeline, who’s making the decision, and how follow-up should be handled.
• The more you know up front, the better you can build a quote that wins.