At about the same time this blog is posted, I will be boarding a flight bound for Orlando. I have a meeting in the middle of a trade show floor.
It’s a client meeting.
An important client meeting.
A very important client meeting.
It’s a “statement” client meeting.
I land at about noon. We will meet at 2:00 PM and when we are done, I will head back to the airport for a same-day three-hour flight home.
But Bill, you say, why not do this via Zoom? After all, you are all about sales productivity, right?
True. All true. I could use Zoom to say to my prospect everything I will say face-to-face. He’d understand. After all, that’s how business is done these days.
But what I say in this meeting is not nearly as important as the fact that I woke up at 5:00 AM this morning, drove to the airport in Providence RI, and flew down the coast to meet this man in person.
The flight. The effort. That’s the statement. That’s the exclamation mark on our conversation. That’s my way of telling him, “You are important to me. I want your business.”
Conversely, this meeting also informs me as to his level of commitment. How will he treat the meeting? How will he interpret my overcooked gesture?
There is a lot to learn in this meeting. I might be wasting time and money or I might be landing a big fish. Either way, there will be no regrets. You can’t hit a grand slam without taking a big swing.
And making a big statement.
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